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Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions

The rise of the internet is a key factor in the depressed state of the UK advertising market, according to WPP chief executive Sir Martin Sorrell.The UK has a significantly higher proportion of advertising online than in many other countries, which has been an additional drag on the more traditional advertising media.“Google said we spend… Continue reading Internet Is Key Factor In Depressed UK Ad Market

The UK newspaper market is more competitive than any in the world and has become even more competitive over the past few years, according to Carolyn McCall, chief executive of Guardian Media Group.Speaking at the WAN’s World Digital Publishing Conference in London, McCall told over 200 delegates from across the world that she believes the… Continue reading UK Newspaper Market Is The Most Competitive In The World

WPP Group’s global growth has slowed in Q3 2006, with revenues rising by 4.6% to £1.4 billion. The company cites the slowdown on the UK and Eastern Europe markets as the cause of its subdued performance. According to a statement released by the group, revenues were up 12% during the first nine months of 2006,… Continue reading WPP Records Q3 Revenue Slowdown

September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA). This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record… Continue reading Record Breaking September For Text Messages

The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA).This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record Levels).The… Continue reading Record Breaking September For Text Messages

BT has acquired Counterpane Internet Security, a provider of managed networked security services, as part of its strategy to expand and develop its global professional services capabilities. Counterpane currently monitors 550 networks worldwide for multinational and Fortune 100 customers. Following the acquisition, Bruce Schneier, the founder of the company, will continue in his role as… Continue reading BT Acquires Internet Security Company

Aegis is to hold a shareholder meeting on November 22 to consider Vincent Bollore’s nominations to the Aegis board. Aegis said that shareholders should once again vote against Bollore’s nominees, Philippe Germond and Roger Hatchuel, who were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). Bollore is… Continue reading Aegis Announces EGM For Bollore Board Bid

Ofcom has said that the UK’s second national digital radio multiplex will be up for grabs from next month, with the potential for up to 10 new national digital radio stations by the start of 2008.Applicants will have three months from the licence being advertised in November in which to lodge their bids, by some… Continue reading Second National Digital Radio Multiplex Shortly Up For Grabs