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Ofcom has defended today’s announcement that the communications regulator would introduce new wide-ranging restrictions on junk food advertising aimed at children, after being attacked by various broadcasters and health bodies.Ofcom’s chief executive, Ed Richards, has said that the new restrictions will cost the industry £210 million less than a total ban. After this morning’s announcement,… Continue reading Ofcom Bites Back As Industry In A Spin Over Junk Ad Proposals

The media must adapt to the unprecedented opportunities that the changes in the industry are bringing, according to BSkyB chief executive, James Murdoch, who was speaking at the IAB Engage 2006 conference in London.Echoing the views aired earlier in the day by Yahoo! CEO and chairman, Terry Semel, Murdoch said that there is a trend… Continue reading Media Must Adapt To Unprecedented Opportunities And Change

Ofcom is today expected to announce its decision on the potential restrictions on junk food advertising aimed at children, with broadcasters and advertisers waiting nervously for the regulator’s decision.Some in the media believe that the length of time Ofcom has taken to come to a decision (the consultation process was closed at the end of… Continue reading Ofcom Set To Reveal Junk Ads Decision Today

Reed Elsevier has announced that it is on track to deliver on its target of 5% organic revenue growth for the year, although its eduction division has suffered from underperformance and a weak textbook market. In an update on trading, Reed Elsevier said that it is performing well in the Science and Health markets, with… Continue reading Reed Elsevier On Target To Deliver 5% Revenue Growth

Ofcom has announced a total ban on junk food ads from all children’s programming, broadcast at any time of day or night, which hold particular appeal for children up to 16.The ban covers all children’s programming including on dedicated children’s channels, as well as in youth-oriented and adult programmes which attract a significantly higher than… Continue reading Ofcom Bans Junk Food Ads In Children’s Programming

RTL, the German media group, is apparently working with private equity backers on a possible £5 billion bid for ITV. The RTL bid, according to today’s Financial Times, would see private equity groups putting forward most of the funds needed to acquire ITV. A deal structured in this way would enable RTL to acquire a… Continue reading RTL And Equity Firms Could Make ITV Bid

RTL, Europe’s largest broadcaster, is understood to be working with private equity backers on a possible £5 billion bid for ITV.According to a report in today’s Financial Times, the RTL bid would see private equity groups putting forward most of the funds needed to acquire ITV, as this would allow RTL to acquire a stake… Continue reading RTL And Equity Firms Could Make Bid For ITV

Sir Martin Sorrell, chief executive of WPP, has named Michael Jackson, former head of Channel 4, as his preferred candidate for the chief executive role at ITV. According to reports in the trade press, Jackson, at the moment president of programming at InterActiveCorp, is being lined up to become chief executive if the NTL/ITV merger… Continue reading Sorrell Gives Jackson Backing For ITV Top Job.

The owners of digital music players (DMPs) in the US represent an attractive audience for consumer electronics advertisers, according to new research from comScore Networks. ComScore says that 27% of all US internet users currently own one or more DMPs, with online DMP owners slightly more likely to be male (53%) and more than one… Continue reading Owners of Digital Music Players Have High Affinity For Online Shopping

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement