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Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal

Google and Yahoo! search’s share of the search market is growing and driving up the share of referrals from search engines to retail websites, according to new data from Hitwise UK.Hitwise says that Google powered 78% of UK internet searches in the four weeks to October 21, up 9% year-on-year, whilst Yahoo! took the number… Continue reading Google And Yahoo! Drive Referrals To Retail Websites

ITV has suspended its search for a new chief executive following last week’s merger proposal from NTL.According to a report in the Guardian, the candidates vying to replace Charles Allen have been contacted and told that the recruitment process has been suspended whilst merger talks with NTL are still ongoing (see NTL Telewest Could Merge… Continue reading ITV CEO Search Suspended

The growth of online is underestimated and there are major opportunities still ahead for the internet and advertisers, according to Yahoo! chairman and CEO Terry Semel.“The users are now becoming the programmers. The users are now becoming the publishers. The users are now starting to create a lot of the content and the opportunity for… Continue reading Growth Of Online Is Underestimated

Most leading ad executives in the US expect a significant proportion of broadcast and cable TV ad dollars to shift to online video by 2010, with 33% predicting that switch will be between 10% and 19%, according to new research from the American Advertising Federation (AAF). In addition, 2007 budgets for online advertising are expected… Continue reading US TV Ad Dollars Expected To Shift Online

Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006 in the US, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 third quarter revenues represent a 33% increase over $3.1 billion in Q3 2005 and a 2% increase over the… Continue reading US Online Ad Revenues Reach Estimated $4.2 Billion

Emap has reported a 4% half year increase in profits to £93 million, although revenue for its UK consumer magazines division was down 4% to £185 million from £193 million in the same period in 2005. Revenue from Emap’s B2B division grew strongly, up 11% to £134 million, with Emap saying that it benefited significantly… Continue reading Emap Revenue Increases 4%

I’m A Celebrity…Get Me Out Of Here returned to our screens last night and was easily the most watched show in its 9pm timeslot.The first in the series brought in a peak audience of 8.5 million adults (a 40.7% share of the audience) all keen to see how David Gest and the rest would fare… Continue reading I’m A Celebrity… Gets Off To Strong Start

In the first half of 2006 there were nearly 26.2 million VOD capable homes, according to new a new report from Kagen Research. This equates to 86% of the 30.4 million digital cable homes in the US, says Kagen in its Video On Demand: A Strategic and Economic Analysis report. According to the report, growth… Continue reading US VOD Capable Homes Reach 26.2 Million

The European Parliament has relaxed the rules on product placement on TV shows in Europe, with new laws which would require broadcasters to tell viewers every twenty minutes which branded products which have been placed in a show.At a meeting held in Brussels yesterday, EU ministers agreed to allow product placement on TV shows, with… Continue reading European Parliament Relaxes Rules On TV Product Placement