More Industry News articles

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings

The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending

BBC One’s Spooks was watched by more adult viewers last night that the first episode of ITV1’s new crime drama, Vincent.An average of 5.4 million adult viewers tuned in to the MI5 drama series, a viewing share of 25%, compared to an average of 4.6 million for the new programme starring Ray Winstone (22%).Emmerdale and… Continue reading Spooks Lures More Viewers Than New ITV1 Drama

There will be a global market of 145 million DAB radios by 2012, according to a new report from Eureca Research. Eureca says that during the 2006-2012 forecast period, DAB will transition itself from being an audio only platform to a fully interactive multimedia and mobile TV platform, capable of delivering a wide range of… Continue reading Global DAB Market To Reach 145 Million Sets

Arqiva will manage and deliver content to Viacom Outdoor’s new network of digital advertising technologies across the London Underground, which will be the UK’s largest single digital advertising networkArqiva’s network will support Viacom Outdoor’s planned installation of more than 2,000 digital sites across the UK, made up of digital escalator panels, large format digital LCD… Continue reading Arqiva To Manage Content For Huge Digital Outdoor Network

Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime

Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News

Digital UK has announced more details of the timetable for digital switchover, with Granada, the second largest region after London, to switch off in the final quarter of 2009.Digital UK recently signed up Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television (see Wallace And… Continue reading Digital UK Unveils Next Stage Of Switchover

The Telegraph newspaper has hired the former MD of national brands at Emap Radio, Shaun Gregory, as development director for the Telegraph Media Group, overseeing new ventures in broadcasting, mobile and online.The move is widely expected to see the newspaper’s new multi-tasking newsroom (see Newspapers In Multi-Media Reshuffle) contribute bulletins to linear TV news programmes,… Continue reading Telegraph Could Expand To Linear TV Programming

Virgin Atlantic airline passengers will shortly view adverts with Pearl & Dean credits before every in-flight film, after the cinema advertising giant signed a deal with Spafax and Virgin Atlantic.Sky has already signed up as the first brand partner for the service in a deal running from December this year to February 2007.This deal should… Continue reading Pearl & Dean Signs Ad Deal With Virgin Atlantic