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Eastenders was once again a ratings winner for BBC One, attracting a peak audience of 6.6 million adult viewers in its 7.30pm time slot.The show brought in an average of 6.2 million adult viewers (a 41% audience share) on a strong night for BBC One. Preceding the soap, Seaside Rescue, where the RNLI beach lifeguards… Continue reading Viewers Choose BBC One On A Bad Night For ITV

Advertisers in the US are making more and more digital video recorder (DVR) ready ads which require the viewer to use their pause, rewind or fast forward buttons to see the latest in cutting edge advertising.As an example of new ways of thinking about ads, TiVo has produced several new types of ad format where… Continue reading US Advertisers Looking For Ways Around DVR

UK publishers predict that up to 40% of their total revenue will come from online activity by 2012, saying they see no threat from blogs and other forms of user-generated content, according to a new report from research consultancy Deloitte.The report, published in conjunction with the UK Association of Online Publishers, comes from interviews with… Continue reading UGC Not A Threat To Publishers

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report.The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust.The rise was attributed… Continue reading BBC Licence Fee Income Tops £3 Billion

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule. Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness… Continue reading UK Digital TV Transition On Track

The BBC has seen its viewing share in all homes fall from 36.2% a year ago to 34.9% in an average week, its annual report revealed today.However, in multichannel homes its share shows just 0.1% difference to last year, at 29.8% compared with 29.7% last year. The figures, based on BARB, were released as part… Continue reading BBC Viewing Share Falls

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report. The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust. The rise… Continue reading BBC Licence Fee Income Tops £3 Billion

The number of US households with a connected entertainment network will reach 30 million by 2010, according to Networks in the Home: Connected Consumer Electronics, a newly released report from Parks Associates. A connected entertainment network is a network made up of either a PC connected to at least one consumer electronic (CE) device or… Continue reading 30 Million US Households To Have Entertainment Network by 2010

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule.Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness in… Continue reading UK Digital TV Transition On Track

Four in ten (39%) broadband users are confused by the term IPTV (internet protocol television), according to new a survey carried out by uSwitch.com. The survey also showed that silver surfers have a high level of knowledge. The over 50s have a greater awareness of IPTV than the 18-to-29 age group. One third of respondents… Continue reading 39% Of Broadband Users Confused By The Term IPTV