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Digital channel FX has apparently developed the first television advert aimed at retaining its message even when ad breaks are fast forwarded on PVRs.According to a report in the Guardian, he 30-second advertisement is designed to retain its message when viewed at up to 12 times its normal speed.The ad contains a single image on… Continue reading FX To Air PVR Resistant Ad

It looks as if one of the front runners for the top job at ITV is no longer in the running, after it emerged today that Stephen Carter is being kept on gardening leave until the end of February.According to a report in the Guardian, Zygos, the headhunters leading the race for Charles Allen’s successor,… Continue reading Carter Stuck On Gardening Leave

The BBC and Arqiva have signed a deal worth more than £1.8 billion that will see the company design, deploy, and operate the Corporation’s new high-power digital terrestrial television (DTT) network.Arqiva will replace both the BBC’s analogue television networks and the current low-power DTT network, as well as build and operate additional transmitters to expand… Continue reading BBC And Arqiva Sign £1.8 Billion Deal To Aid Switchover

The head of United International Pictures, Stewart Till, has been approached by the headhunters leading the search for Charles Allen’s successor at ITV.According to reports in the trade press, Till has been contacted by headhunters Zygos, who are understood to have also spoken to BBC Worldwide boss John Smith.Till began his career at Saatchi &… Continue reading UIP Boss Linked With ITV Top Job

The majority of the money made from quiz show channel ITV Play comes from viewers failing to get through on premium rate phone lines.According to a report in today’s Daily Telegraph, ITV is budgeting for £20 million profits from the channel this year.The report says that William Van Rest, controller of ITV Play, said that… Continue reading Failure To Get Through Fills ITV’s Coffers

Extras returned to our screens last night, bringing in a peak audience of 3.3 million adults (a 16.2% audience share) all wanting to witness the cringeworthy escapades of the assorted guest stars.For those of us unlucky enough to miss an episode of the award winning BBC2 show, viewers are able to catch up with it… Continue reading Extras Returns With 3.3 Million Viewers

Time Out Group has hired Graeme Tottle to the newly created role of commercial director of the listings guide’s sales operation, a post he recently filled for Emap men’s magazines.Tottle will oversee advertising for the London edition of Time Out and its website, as well as identifying cross-platform opportunities for clients.The newly created role will… Continue reading Time Out Hires Commercial Director

Blipverts, 5-second adverts played after the news headlines and before the main news content, will run exclusively on Chrysalis Radio’s Galaxy Manchester, the first time the format has been used outside of London and on the Galaxy network.The blips, which will be supported by 30-second first-in-break airtime ads, have been created by Galaxy Radio and… Continue reading Blipvert Radio Ad Format Expands Out Of The Capital

BSkyB has suspended its Sky by broadband movie download service after pirates hacked the Microsoft supplied facility using software from FreeUse4WM.It is Microsoft’s Windows Media Data Rights Management software that has been compromised. Sky said: “We took this step as a precaution after Microsoft said it was working on an update to its Digital Rights… Continue reading Hackers Force BSkyB To Suspend Movie Download Service

The growth of Freeview and a strong BBC are to blame for ITV’s falling audience numbers, according to outgoing ITV chief executive Charles Allen, who was speaking at the Royal Television Society’s conference yesterday.“Freeview accounted for 75% of our decline,” said Allen, also attributing the performance of the BBC and the speedy growth of digital… Continue reading Freeview And Strong BBC To Blame For ITV’s Problems