More Industry News articles

ITV’s in-house promotions agency, ITV Creative, is working with top directors in the industry for the first time, in order to launch a series of high-impact promotional campaigns around key programming.ITV Creative’s 75-strong team comprises producers, directors, copywriters and designers. The unit produces around 1,250 on-air promotions a year from the X Factor to Coronation… Continue reading ITV Launches Emmerdale’s Biggest Ever Promotion

Shell will take over Ocean Outdoor’s giant Imax cinema site in London’s Waterloo for the next two weeks, covering the complex in a huge wrap featuring the oil company’s running man.The campaign focuses on movement and depicts the running man in various positions. Creative work is by JWT, with Mediacom the media agency and Posterscope… Continue reading Shell Runs Campaign On Huge Imax Site In London

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator

Carat is implementing a unique client-team structure which will see six new flexible multi-disciplinary teams working on client portfolios. Carat says that the new teams will unite diversified service areas including data analysis and evaluation, direct, digital, consumer insight and sponsorship, as well as core services of communications planning and media buying. Steve Hobbs, former… Continue reading Carat Restructures With Multi-Disciplinary Teams

France dumped Portugal out of the World Cup last night and a peak adult audience of 10.8 million adults saw them do it, with Zidane’s first-half penalty proving the difference.BBC1’s coverage attracted an average audience of 8.5 million adults (a 41% audience share), of whom many would no doubt have been cheering on les blues… Continue reading Portugal Defeat Attracts 10.8 Million Adults

New download devices could be a threat to radio if broadcasters do not respond to the opportunities that they offer, according to the director of radio at the BBC, Jenny Abramsky.Speaking at the Cambridge Radio Festival yesterday, Abramsky said radio must do more to keep up with changes to the medium. “We must give [listeners]… Continue reading Download Devices A Potential Threat To Radio

Regulating podcasting would be practically impossible because the market is too diverse for tighter control, according to the chairman of Ofcom, Lord Currie, who was speaking at yesterday’s Cambridge Radio Festival.Lord Currie was reacting to proposals by the European Commission that could lead to regulation of the podcasting market. Earlier this year, Ofcom expressed objections… Continue reading Podcasting Is Too Diverse To Regulate

BT Vision, the forthcoming television over broadband service, will release a package of iTV next-generation opportunities aimed at challenging Sky’s long-running dominance of the interactive advertising market, according to reports in NMA.Advertisers, agencies and broadcasters will be introduced to BT’s red-button services later in the year, which could eventually lead to personalised TV commercials letting… Continue reading BT Vision To Challenge Sky’s iAdvertising Dominance

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group.Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP.The pair has been recruited to help steer the growth of abc… Continue reading New Recruits Bolster Digital Retail Media Agency

Business strategies are changing in order to reflect the ways in which increasingly techno-savvy consumers are using channels, according to new research from HenleyCentre. The research points to two distinct groups with their own expectations of business. The first, now in their late 20s or early thirties are comfortable using PCs and find them commonplace… Continue reading Business Strategies Changing To Reflect The Way Consumers Use Channels