JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco
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Wallpaper, the design magazine published by IPC Media, has launched a new advertising division tasked with developing innovative advertising solutions for clients.The team, Bespoke, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine. Projects will work within and beyond the magazine, each created… Continue reading Wallpaper Launches Ad Sales Division
Central and Eastern Europe will have 32 million homes able to receive digital signals by the end of 2011, more than five times the 2005 figure, according to a report from Informa Telecoms & Media. Over the next five years Russia looks set to lead the digital revolution. At the end of 2005 it lagged… Continue reading Digital Growth Predicted For Central And Eastern Europe
The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010.Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability.The reappointment comes… Continue reading Johnson Reappointed Chairman Of Channel 4
The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat. The high-tech market research firm says that the region’s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world. The In-Stat report, Asia/Pacific IPTV Market: Hype and Hope?, forecasts that… Continue reading IPTV To Reach 34 million Subscribers In Asia/Pacific By 2011
Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m. ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity. ICL publishes trade and consumer magazines and runs exhibitions… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business
Five has signed a deal to show CSI:Crime Scene Investigation, CSI:Miami and CSI:NY, on the channel’s forthcoming video-on-demand (VOD) service being launched later in the year.The deal been has signed with Alliance Atlantis to licence certain second window and exclusive VOD rights for the CSI franchise.Five says that this negotiation, part of a pan-RTL Group… Continue reading Five To Show CSI On-Demand
Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m.ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity.ICL publishes trade and consumer magazines and runs exhibitions including one… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business
Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA).Of the main marketing categories monitored by the Bellwether survey, main media… Continue reading IPA Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter
The use of low power FM transmitters which are used to wirelessly connect MP3 players and other personal audio devices to radios and in-car entertainment systems could be legalised following proposals from Ofcom.The devices, such as the iTrip, are legal in other countries and allow users to listen to music transmitted from an MP3 player… Continue reading Ofcom Proposes Legalisation Of Wireless MP3 Transmitters
