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Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005.According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year, with… Continue reading Global Consumer Magazine Sales Booming

ITV has signed a three-year deal, starting next season, to show the final stages of the UEFA Cup in an agreement believed to be worth £25 million.The deal covers the 2006-7 to 2008-9 seasons and will give ITV exclusive broadcast rights for the quarter-finals, semi-finals and final of the tournament. In addition, the broadcaster gains… Continue reading ITV Gets UEFA Cup Rights

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million. 2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Yahoo! properties in the UK, Ireland and Europe are now compliant with the IAB’s global web measurement standards, independently certified by the introduction of regular ABC Electronic ad serving audits.Features of the audits include ensuring consistent elimination of non-human activity from counting of ad impressions and measuring the ad impression using browser-based tracking as near… Continue reading Yahoo! Complies With IAB Global Web Measurement Standards

Trinity Mirror, the UK’s largest newspaper publisher, this week becomes the first to offer e-vouchering through its portfolio of regional newspapers.Trinity Mirror is using Thomson Intermedia’s ‘Vouching’ solution across its 240-plus regional titles. E-vouchering provides electronic proof of advertising, and is supported by the major planning and buying agencies.Instead of advertising customers being sent hard-copy… Continue reading Trinity Mirror Offers E-Vouchering

GCap Media continues to add to its celebrity line-up of presenters for its flagship radio stations, with actor Richard E Grant becoming the newest recruit.Grant will make his radio-presenting debut on Classic FM towards the end of July with a new programme entitled Great Movie Composers, which explores the lives and music of Hollywood’s greatest… Continue reading Richard E Grant To Present New Classic FM Show

By far the biggest audience last night was for ITV1’s Spain v France World Cup coverage, with a peak of 9.6 million adult viewers watching a great game of football where the French eventually emerged as 3-1 winners.An average audience of 7.2 million adults (a 36% audience share) watched as Spain tried their hardest to… Continue reading France Score For ITV1

Local online advertising in the US is forecast to reach $1.3 billion for 2006, which equates to 7.9% of the total $16.7 billion in US internet ad spending for the year, according to a new report from eMarketer called Local Online Advertising: Measuring the Potential. The report forecasts that local online adspend will grow by… Continue reading Paid Search Will Be Driving Factor Behind Local Online Advertising

Television audiences have been booming at the World Cup and advertisers have beenImpacts have been consistently high for each of the knock out games and evening matches in the second round Cup have been attracting consistently large audiences, with even the dull match between Ukraine and Switzerland peaking at more than 8 million viewers.Meanwhile, Vauxhall… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million