More Industry News articles

Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times. UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never… Continue reading Ulster TV Could Bid For SMG

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly.Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.ITV1 is… Continue reading ITV Chief Executive Could Exit

The Evening Standard, owned by Associated Newspapers, is to relaunch its This is London website next month, with the new site placing more emphasis on life in the capital.The revamped site, which will have a soft launch in August followed by an official unveiling in September, could have its name changed to EveningStandard.co.uk.The print version… Continue reading Evening Standard Website To Be Relaunched

MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service

Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service

Google reported revenues of $2.46 billion for the quarter ended June 30, representing a 77% increase over second quarter 2005 revenues of $1.38 billion and a 9% increase over first quarter 2006 revenues of $2.25 billion. The Q2 figures put its net income at $721m (£389m) a jump from the $342m recorded for the same… Continue reading Google Q2 Results Show Continued Growth

The Radio Advertising Bureau (RAB) has published Multi-platform Radio, an in-depth study highlighting how new digital platforms are leading people to listen to radio for longer and increasingly interact with broadcasts.RAB says that with consumers now tuning into commercial radio via DAB, Digital TV (DTV), Internet and Mobile phone, the ubiquity of radio has never… Continue reading Digital Platforms Increase Radio Interaction And Listening Times

Effectiveness of online advertising creative will be able to be measured with the launch of a new online ad copy-testing tool in the UK, developed by Millward Brown and Dynamic Logic.Millward Brown, a global leader and recognised authority on advertising, marketing communications and brand equity research, and leading online research company Dynamic Logic are to… Continue reading Online Ad Copy Testing Tool Launched

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers