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Google and eBay have signed an advertising and “click-to-call” phone deal to benefit both companies’ collective communities of users.Under the agreement, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch “click-to-call” advertising functionality that leverage both Skype and Google Talk… Continue reading Google And eBay Agree Ad And Phone Deal

Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005

As we enter the digital age, ratings will become less important to the nation’s main broadcasters, so said Peter Fincham, BBC One controller, at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The man charged with overseeing a multi-million pound budget and handling some of the biggest names in television was bullish about the channel’s future,… Continue reading MGEITF 2006: Ratings Measures To Lose Impact In Digital Age

The slow death of ITV1 has been greatly exaggerated, although the channel does need to rebalance its schedule so that it does not suffer another period of discontent to compare with this summer’s. This was the message coming through loud and clear from Simon Shaps, director of television at ITV, at the 2006 MediaGuardian Edinburgh… Continue reading MGEITF 2006: ITV1 Rebalances Schedule After Summer To Forget

It’s Friday August 25, and that can only mean one thing for the television industry: It’s the Media Guardian Edinburgh International Television (MGEITF).NewsLine will be bringing you all the latest info from this weekend’s MGEITF, making sure that you get the hottest news and major talking points from what promises to be a scintillating weekend.All… Continue reading NewsLine Hits The Road For The MGEITF

Bad Girls, which according to press speculation may be axed by ITV, showed that it has some signs of life by comfortably winning its slot.The prison drama show attracted a peak of 4.6 million adult viewers (a 24.8% audience share) yesterday evening, with an average audience of 4.3 million adults (a 22.7% audience share) for… Continue reading Bad Girls Are Good For ITV

Internet advertising is expected to grow by 46.4% in 2006, with a 25% increase expected in 2007, according to a new report from Merrill Lynch.Merrill Lynch puts this down to the increase in broadband penetration; falling traditional media prices accommodating new media; marketing becoming more data driven; and the closing of the mismatch of internet… Continue reading UK Online Ad Growth

Following a week of launch date changes, Associated Newspapers have announced that their freesheet, London Lite will hit the streets at lunchtime today.A few thousand copies will be available today as a trial, ready for the full launch on 30th August, when the title will have a print run of 400,000. Today’s edition is designed… Continue reading Lunchtime News War Starts Today

Marie Claire, IPC SouthBank’s flagship women’s glossy, has announced the appointment of Carla Bevan as editor of its recently launched website marieclaire.co.uk, ahead of the magazine’s October revamp.Currently deputy editor of Glamour‘s website, glamour.com, Carla has also written for Vogue.com and GQ.com. Her experience also includes time as assistant editor of Swarovski Magazine as well… Continue reading New Editor For Marie Claire Website

Eric Fuller has been promoted to managing director of IPC ignite! following Tim Brooks departure earlier this week to the Guardian. He will join the IPC Media board on 18 September and will oversee the IPC ignite! profolio, which includes Nuts, Loaded, NME and Uncut.Eric has been at IPC since 2000 where he is currently… Continue reading Eric Fuller New MD of IPC Ignite!