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Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press.This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth is… Continue reading UK Adspend Predicted To Reach £12.25 Billion In 2006

A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010

Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006

Clear Channel Outdoor has announced that it is offering new Premiership football packages in time for the forthcoming season.Clear Channel Outdoor UK provides more than 80,000 advertising opportunities across its brands; Clear Channel Billboards, Clear Channel Adshel, Taxi Media and Clear Channel Connect. Campaigns can be booked throughout the season, beginning with the 14 August… Continue reading Clear Channel Outdoor Offers Premiership Ad Bonanza

BBC One absolutely blew away ITV yesterday, as a peak of 15.7 million adults tuned into the Corporation’s World Cup final coverage, compared with just 3.2 million for ITV1.An average of 10.1 million adults (a 52% audience share) chose to watch the tournament climax on BBC One, while ITV1 could only manage an average of… Continue reading Viewers Choose BBC One In World Cup Final Face-Off

Christian Toksvig, the Danish born CEO of OK! in the US, is believed to be returning to London to launch a free newspaper, after leaving the American edition of the magazine after its first birthday.Reports in the trade press suggest Toksvig is returning to Britain to help spearhead publishing tycoon Richard Desmond’s bid to win… Continue reading US OK! CEO To Help Tycoon In London Freesheet Bid

Royal Mail is set to launch a massive integrated advertising campaign, positioned to reach every adult in Britain through the biggest door drop the UK has ever seen, to support its new postage-pricing scheme.The campaign comprises TV, interactive TV, print, direct marketing, radio, Outdoor and point of sale. It will run for six weeks across… Continue reading Royal Mail Set To Launch Integrated Ad Campaign

Will Harding will join GCap Media as group strategy and development director next month, focusing on GCap’s new media activity and opportunities for developing new, non-traditional revenues.Harding will leave BSkyB where he was commercial director of the Sky networked media division, responsible for the strategic and commercial development of the company’s interactive, broadband and mobile… Continue reading New Appointment to Boost GCap’s New Media Activity

GCap Media could launch a commercial-free version of its Classic FM station on a digital frequency, charging listeners a subscription fee, according to chief executive Ralph Bernard, who was speaking to the Independent On Sunday.Mobile phone or online radio listeners would also be able to download or “podcast” premium content from other stations for a… Continue reading GCap Media Could Launch Pay Radio