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Advertisers will for the first time be able to measure the effectiveness of their interactive campaigns, after Sky announced that it will use its Sky View research panel to release data to advertisers using red-button services.Advertisers will receive detailed information on the number and profile of people who interact, in addition to the existing data… Continue reading Advertisers To Be Able To Measure Interactive Campaigns With Sky

Ofcom is considering a fourth proposal in the debate over HFSS food advertising aimed at children, which has been pitched to the communications watchdog by trade bodies for the food and advertising industries.Those involved in drawing up the proposal, including the Advertising Association, have asked the media regulatory body to consider a less strict fourth… Continue reading Ofcom Handed New Junk Food Ads For Kids Proposal

Clear Channel Outdoor, the world’s largest outdoor advertising company, and Magink Display Technologies, have announced a collaboration to launch the UK’s first network of roadside outdoor digital ink billboards in London.Clear Channel has selected 10 London sites, by busy arterial roads, on which the first digital ink billboards will be built in September, to go… Continue reading Clear Channel Launches UK’s First Roadside Digital Screen Network

ITV’s main rivals are banding together in an effort to stop Stephen Carter, former head of Ofcom, becoming head of ITV once Charles Allen has left the broadcaster, according to reports in the trade press.Channel 4, Five and BSkyB are said to be unhappy at the prospect of Carter’s appointment, arguing that it would represent… Continue reading Rival Broadcasters Could Block ITV Appointment

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010

The worldwide subscriber base for internet protocol television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, according to a new report from iSuppli Corp. Global IPTV subscribers will grow to slightly more than 63 million… Continue reading IPTV Subscriber Base Set To Grow

ITV chief executive Charles Allen could announce his departure from the broadcaster as early as next week.Allen is currently negotiating the final terms for his exit, with ITV wanting him to stay on until a successor is found.Allen has been under pressure following a poor summer for ITV, with viewing figures (see Love Island Struggles… Continue reading Charles Allen Prepares To Step Down

Following the release of the latest RAJAR figures, GCap Media has seen its share price drop to a record low of 186.50p, falling 2.1% on last night’s closing price of 190.50p. Over £400 million has been wiped of GCap’s share price since it was created in May last year by the merger of Capital Radio… Continue reading GCap Share Price Falls Following RAJAR Audience Figures

Trinity Mirror’s profits have declined by 12.8% to £98.1 million in the first half of 2006, with the fall attributed to the weak advertising market. The publisher has called a review of its business to be completed by the end of the year, with some analysts saying that the review could lead to Trinity Mirror… Continue reading Trinity Mirror Review After Profits Fall

People in the west Midlands are taking part in a BBC trial, which will see them receiving local news clips direct to video phones.Six regions will be given a 10-minute update of news every hour, tailored specifically for the area. The bulletins will aim to replicate the sort of news that is available on the… Continue reading BBC Trials TV News Clips Direct To Mobiles