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New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group. Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP. The pair has been recruited to help steer the growth… Continue reading New Recruits Bolster Digital Retail Media Agency

Outdoor advertising company Titan Worldwide has acquired a majority holding in the bus advertising division of Adbus, establishing a joint venture to develop bus advertising opportunities in the UK and Europe.The move follows Titan’s contract win in January to run all of the outdoor advertising assets of CIE, the national operator of public transit in… Continue reading Titan Worldwide Takes Majority Stake In Adbus

Last night’s thrilling World Cup semi-final on ITV1, which saw the host nation knocked out of the competition by Italy in the dying minutes of extra time, was watched by a peak of 11.1 million adult viewers.The match attracted a much larger peak figure than for any other non-England game in the tournament so far,… Continue reading Semi-Final Thriller Nets Over 11 Million Adult Viewers

Business strategies are changing in order to reflect the ways in which increasingly techno-savvy consumers are using channels, according to new research from HenleyCentre. The research points to two distinct groups with their own expectations of business. The first, now in their late 20s or early thirties are comfortable using PCs and find them commonplace… Continue reading Business Strategies Changing To Reflect The Way Consumers Use Channels

David Robey, managing director of BBC Radio London, has said he believes the big BBC networks could be pushing for a delay in RAJAR’s electronic measurement of radio audiences because it works against them.Robey made the bold statement at the Cambridge Radio Festival today, saying he is “extremely dubious about the length of the delay”… Continue reading Big BBC Networks Pushing For Delay In RAJAR’s Electronic Measurement

In June it was revealed that UK advertising expenditure rose by 2.6% to nearly £19 billion (before accounting for inflation) in 2005, according to figures released by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The study showed that, after adjusting for inflation, the rise means a 0.6% increase in… Continue reading INSIGHTanalysis: Media Healthcheck – June 2006

ABC reporting of business to business publications is set to change, with reporting of print and digital edition circulation to be combined, taking effect from the next B2B reporting period for publications that are auditing digital editions.Following discussion and consultation within the ABC Business Press Specialist Committee, the ABC Council has approved the recommendation of… Continue reading ABC Reporting For B2B Publications Set To Change

Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers

Ofcom’s consumer panel has released results of a survey which says that more over 65s would use the internet if they had the right support.The market survey shows that in the take-up of the internet 56% of people aged over 65 voluntarily excluded themselves compared to the national average of 22%. The survey also reveals… Continue reading Over 65s Want Support To Go Online

Orange may win the auction to buy AOL UK, the internet business owned by Time Warner, the US Media conglomerate, according to reports in the Sunday Telegraph. The paper says that the bid from the France Telecom owned company is motivated by fear of its rival, BSkyB, getting hold of it. Carphone Warehouse’s offer of… Continue reading Orange And BSkyB In Battle Over AOL UK