More Industry News articles

Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal

IPC Southbank is to close its Family Circle magazine, with its December 2006 issue being the last to hit the shelves.The magazine is closing, after more than 40 years, because of declining circulation. IPC acquired Family Circle from International Thompson Publishing in 1988 when the magazine had a circulation of 625,000. That figure has now… Continue reading IPC Closes Family Circle

Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group

The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market

Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row

The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption

Emap Radio is expanding its Kiss FM radio network across the south-west and east of England as part of a revamp of the dance music station.From September 6, Vibe 101 in Bristol and Vibe FM in East Anglia will become Kiss. Kiss 101 (formerly Vibe in Bristol) and Kiss 105-108 (formerly Vibe in East Anglia)… Continue reading Emap Revamps And Expands Kiss FM Radio Network

ITV has confirmed that Charles Allen has resigned as chief executive and will be replaced by the company’s finance director John Cresswell.Interim chief executive Cresswell will work with Allen during a handover period to ensure a smooth transition and will take the reigns on October 1. ITV says that the search for a permanent successor… Continue reading Charles Allen Leaves ITV