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US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year

The BBC has announced far-reaching organisational changes following on from the Creative Future content strategy it launched last April.The reforms are built on the Creative Future vision that the best content should be made available on every platform at the audience’s convenience and they will simplify how programme ideas, both from in-house and independent producers,… Continue reading BBC Reorganises For Digital Future

Sony BRAVIA is offering free exclusive PlayStationPortable content to support their sequel to the ground-breaking ‘Balls’ ad.The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brand’s range of market-leading, high definition LCD TVs.As part of the campaign, content will also be supplied to bloggers with Sony… Continue reading Exclusive BRAVIA Ad Content On PSP

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis.Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to US… Continue reading Yahoo! Delays New Search Facility For Advertisers

IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the… Continue reading IPC Media Signs Major Deal With Nescafe

Last night’s 7.30pm edition of Coronation Street was a real audience grabber for ITV1, with a peak audience of 8.2 million adults.The show managed an average of 7.9 million adults (a 52% audience share) over the half hour and then came close to that figure again with its second helping of the evening at 8.30pm,… Continue reading Coronation Street The Winner With 8.2 Million Adult Viewers

The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010. Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability. The… Continue reading Johnson Reappointed Chairman Of Channel 4

Sky launches its free broadband service today, saying that it will invest around £400 million in the development of the business over the next three years.Advance registration for the service begins at noon today, with sales set to start in early August.The launch of Sky Broadband has been made possible by Sky’s network which covers… Continue reading Sky Launches Free Broadband Service

Mediaedge:cia, the media communications specialist company and part of GroupM, has restructured operations, splitting its Investment Division into broadcast and non-broadcast departments. Former head of television, Phil Wise, has been promoted to the role of head of broadcast, which will expand his role and responsibilities to include television, radio and cinema. Meanwhile, Victoria Sangster has… Continue reading Mediaedge:cia Undergoes Restructure

Ofcom has announced that it could advertise the second national digital radio multiplex licence by the end of the year, which will enable DAB transmissions across most of the UK.However, international agreements on frequency use, intended to reduce interference between broadcasts from neighbouring countries, will mean that some coastal areas in south and south-east England… Continue reading DAB Radio Transmission Set To Expand