Newspaper content for teens, by teens and relating to teens strongly impacts a newspapers ability to attract young adult readers and keep them as they age, according to new research from the Newspaper Association of America Foundation. The study, of more than 1,600 18-24 year olds, saw 75% of respondents who said they read newspaper… Continue reading Newspaper Content For Teens Attracts Young Readers
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BT will launch a film download-to-own service next week, offering films to watch and own, which will be viewable via a computer, a portable device such as an MP3 player, and a DVD that will be mailed out.The telecommunications giant has secured the rights to offer the films at the same time as they appear… Continue reading BT To Launch Film Download Service
Omnicom Group has reported an 8% rise in profits for the second quarter of 2006 on the back of new business wins.The world’s largest advertising agency owner saw worldwide revenue increase 8% to $2,823.4 million from $2,615.8 million in the second quarter of 2005, while domestic revenue for the second quarter of 2006 increased 8%… Continue reading Omnicom Group Reports Profits Up
BBC One’s new drama, Sorted, which follows the highs and lows of a group of postie pals, continued to do well in its second week, gaining an average of 3.9 million adult viewers for the station (a 20.9% audience share), beating Channel 4’s Big Brother.BB managed to lure an average of 3.6 million viewers in… Continue reading New BBC One Drama Continues To Triumph
Housing and planning minister, Yvette Cooper, has urged councils to crack down on illegal roadside ads, following a seven-week consultation on outdoor advertising, according to reports in the trade press.The government has asked councils to work closely with the Highways Agency to reduce the number of ads placed by motorway services, out-of-town retail parks, farmers… Continue reading Government To Crack Down On Illegal Roadside Ads
The head of Film4, Tom Sykes, has quit just days after the channel moved from a subscription-based service to a free one, according to reports in the trade press.Sykes will apparently step down from the role in mid-September and has, as yet, not revealed his plans for the future.Film4, which launched as a free channel… Continue reading Head Of Film4 Quits
Loss-making Sunday newspaper the Business, which is owned by the Barclay brothers, will covert to a magazine from 12 October and change its publication day to a Thursday.As previously reported on NewsLine, media tycoons Sir David and Sir Frederick had been considering changes to the paper after it had lost millions of pounds (see Barclay… Continue reading The Business Sets A Date For Re-Launch
United Business Media has seen revenue grow by 25.1% to £394.3m in the first half of 2006, reveals the company’s interim results for the six months ending June 30. Group operating profit also grew, by 25.1% to £82.3m, while its earnings per share, driven by strong trading performance and enhanced by share buybacks, grew 24.1%… Continue reading Strong Revenue Growth For United Business Media
Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with… Continue reading Cinema Advertising Bucks General Market Trend
England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA). The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion. Person-to-person texts sent… Continue reading Record Text Message Figures For June
