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David Brennan will take on the new role of research and strategy director at television marketing body Thinkbox.Brennan will start in September, leading a team of strategists and researchers to ensure the information and advice coming from the television body is authoritative and informative.Brennan has 25 years experience in media research, marketing and content development.… Continue reading Thinkbox Appoints Research And Strategy Director

One of Europe’s leading specialist music websites, NME.com, has signed a major deal with Sony Walkman to launch a competition to find new and unknown bands in Britain.The contest, known as the Walkman NME Breaking Bands competition, is part of NME.com’s 10th anniversary celebrations. Any band with access to the NME.com site will be able… Continue reading NME.com Launches Music Talent Quest With Sony Walkman

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation) according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). After adjusting for inflation the rise means a 0.6% increase in real… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market

Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA). Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion… Continue reading UK Txt Msgs Reach 3.3 Billion For May

England’s gripping win against Ecuador brought in a massive 16.1 million adult viewers for BBC1 yesterday afternoon, as Beckham’s battlers overcame the South Americans.An average of 12.6 million adults watched the game (giving BBC1 a 74% audience share) and were treated to a tense affair which England did just enough to win. An average of… Continue reading England Win On BBC1

Digital radio listeners read and use information from the scrolling text on their DAB sets, according to the latest findings from the RAB Platform Survey. 69% of listeners read the text, whilst 42% actually used web addresses or phone numbers on the display, offering advertisers a new channel of communication to connect through to consumers.… Continue reading DAB Text Display Is A New Avenue For Advertisers