More Industry News articles

Albert Read has been appointed general manager of Condé Nast Publications, and will take up the role on September 4 this year. Read was previously deputy planning director at Condé Nast International, and also business director of Condé Nast Asia-Pacific, where he was greatly involved in the company’s expansion into China. Read’s promotion to the… Continue reading New General Manager For Condé Nast Publications

ITV chief executive Charles Allen has criticised the CRR, warning that advertisers are “taking things for granted” and saying the ad community must choose between the contract and allowing the broadcaster to continue investing in programming that attracts advertisers.In his presentation on ITV’s strategy, Allen said the broadcaster could not guarantee big audiences for advertisers… Continue reading ITV Chief Exec Slams CRR

The Evening Standard has appointed Rosemary Gorman as its new advertising sales director following the departure of Alan Brydon. Gorman, head of client sales at the Daily Mail since 1999, began her career on the agency side, becoming head of planning and managing partner at Zenith Media prior to her taking up the position at… Continue reading Evening Standard Appoints New Ad Director

ITV director of television, Simon Shaps, has outlined the network’s new programming strategy, illustrating how the recent cost-cutting and restructuring announcement will effect schedules and commissioning.The broadcaster, who recently announced it would restructure and cut costs of £100 million (see ITV To Undertake Cost-Cutting Restructure), will scale back and cease some programming.It will cut back… Continue reading ITV Outlines Effects Of £100 Million Cost-Cutting

In the next five years the TV audience will take a far more pro-active role in the content that is shown, with advertisers having to adjust their revenue models to keep up with the changes in the industry, according to predictions outlined by ITV at the Broadcast Live conference. Jeff Henry, chief executive officer of… Continue reading Pro-Active Audiences To Affect Advertising Models

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

M:Metrics, the mobile marketing authority has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the United Kingdom and US.M:Metrics, is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users,… Continue reading New Measurement System For Mobiles

Channel 4 will be the first major UK broadcaster to simulcast its television output online, according to chief executive Andy Duncan.The new broadband simulcast will be available to PC users from 27 June via the channel4.com website. Registered users will be able to access a streamed live version of the Channel 4 schedule, allowing them… Continue reading C4 First To Simulcast TV Content Online

The IPA’s ethical policy group, previously know as the Watchdog Group, is to re-launch as the Ethcom Group in order to re-emphasise its role in promoting “ethical consumerism” through balancing the rights to advertise freely with responsible behaviour.The Ethcom Group will advise on ethical policy and, as part of its wide remit, will encourage debates… Continue reading IPA’s Watchdog Group To Re-launch As Ethcom

GCap Media’s Planet Rock station will follow Capital Radio will a “no more than two ads in a row” policy from 26 June.Recent research conducted by Advertising Research Company Ipsos showed that ad effectiveness has improved by a significant 38% on Capital Radio since the policy was introduced (see Capital Ad Breaks Boost Cut-Through). GCap… Continue reading Planet Rock To Adopt ‘Two Ad’ Policy