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Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers.Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup.Many advertisers were deliberately avoiding the World Cup months while… Continue reading ITV Ad Revenue To Tumble

More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report. Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial… Continue reading Digital Television Thriving In UK

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers. Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup. Many advertisers were deliberately avoiding the World Cup… Continue reading ITV Ad Revenue To Tumble

Kids are influencing their parents more and more when it comes to new technology, passing on knowledge to technophobic parents and letting them know which in-demand items are cool or not.Jointly commissioned research from Viacom Brand Solutions, the media sales house, and Nickelodeon UK, the kids’ television network, showed that parents are increasingly using their… Continue reading Kids A Big Influence On Parents

ITV is to cut 40 jobs from its Meridian and Central regional news teams and Sky News is also to cut jobs as it revamps its schedule. Reports in The Guardian say that Sky News could axe Sky Report and World News Tonight, with a formal announcement to employees about their futures expected to come… Continue reading News Channel Job Cuts

Matt Teeman will take over from Ashley Munday as director of advertising sales at BBC Magazines.Teeman, who has been acting director since December, will oversee a team of 100 plus ad sales professionals and will be responsible for advertising revenue for over 25 magazines.UK market-leading titles include Radio Times, Good Food, Top Gear, Top of… Continue reading Teeman New Director of Advertising At BBC Mags

A gigantic goalkeeper will greet football crazy fans as they arrive at one of the main entry points to this summer’s World Cup.Oliver Kahn, the second-choice goalkeeper of the German national team, has been recreated as a 65 metre wide 18 metre high behemoth, leaping across the four lane highway at Munich Airport.The huge structure… Continue reading Attack Of The 65 Metre German Goalkeeper

Future publishing, the UK’s sixth largest magazine publisher, has appointed Stevie Spring as its new chief executive.Spring, the former Young & Rubicam MD, will replace Greg Ingham, who has been in the role for seven years.The job is Spring’s first foray into publishing and first role at the helm of a listed company. Her appointment… Continue reading Spring Appointed MD Of Future

Only one in eight viewers believe television commercials are truthful and accurate, according to new research by ITV.The ITV research (featured in its corporate responsibility report) suggests that advertisers, who spend £3.4 billion every year in the UK on promoting products on television, need to go back to basics and work on viewer trust.Of 4,000… Continue reading Trust In ITV Ads Low