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Ofcom today announced an international agreement securing near universal availability of Freeview in the UK by 2012, as well as international agreements to support the further expansion of digital radio.Ofcom led the UK delegation at the International Telecommunication Union’s Regional Radiocommunication Conference in Geneva, where it was agreed that the UK will be permitted to… Continue reading International Backing For UK Digital Switchover Plans

The digital advertising revolution for the Outdoor sector has progressed with the launch of the UK’s first network of digital ink billboards.Clear Channel Outdoor, in conjunction with Magink Display Technologies Inc, has selected ten prime sites in London to build the digital displays on later this year. The network will be controlled from a central… Continue reading First Network Of Digital Billboards Announced

BT has added to its list of partners for its forthcoming BT Vision service with the signing of a new video on-demand agreement with independent film distributor Momentum Pictures.Momentum Pictures is one of the UK’s largest independent film distributors. This agreement will provide access to films such as Lost in Translation, O, Brother Where Art… Continue reading BT Vision Strikes Deal With Indie Film Distributor

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division

Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%. Like for like… Continue reading Ad Revenues Expected To Fall At Trinity Mirror

Cable and satellite television channel Bravo has expanded its portfolio by introducing big-budget US dramas, securing exclusive rights to episodes of Blade: The Series and The Unit to premiere in the autumn.Blade: The Series, from executive producer Avi Arad (the X-Men and Spiderman films), promises to satisfy male TV appetites as a blood-drenched, action-packed saga… Continue reading Bravo Expands Portfolio With Top-Rating US Dramas

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

Household broadband users are still confused by the technology, with many admitting to being puzzled by the terms IPTV and VoIP, a new study by uSwitch.com reveals.80,000 households get connected to broadband every week, but the new research by the comparison and switching company has shown that 39% of broadband users do not understand Internet… Continue reading Home Broadband Users Still Baffled By Technology