Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1
Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts.The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of 2005… Continue reading Freeview To Overtake Sky In Analogue Switch-Off
HMV is placing a series of advertisements in national newspapers and magazines which allow consumers to respond to them immediately and buy CDs, DVDs and games directly from their mobile phones.The advertisements, to be printed from June 5, will have a unique ordering code for new music, film and game titles. All the customer has… Continue reading HMV To Launch Mobile Purchase Ads
Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines
Big Brother failed to perform last night, but surprisingly it was not the celebrities on ITV1’s The X Factor: The Battle of the Stars who beat them.The big winner was in fact BBC1, as its show about ageing policemen, New Tricks, managed to pull in 7.6 million adult viewers, a 33.6% audience share.Big Brother, perhaps… Continue reading Big Brother Beaten By BBC1
The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom
Consumers are unaware of the true cost of switching to high definition television, with many of them unsure of the exact details of the technology, a survey by uSwitch.com has revealed.The survey shows that 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly… Continue reading Consumers In The Dark Over HDTV
National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press
The Slingbox, a new electronics device that enables consumers to watch television by turning virtually any internet-connected, Windows-based computer into a personal television, is now available in the UK.The box, which is already available in the US and Canada, redirects or “placeshifts” a single live TV stream from a basic aerial connection, cable box, satellite… Continue reading Slingbox Swings Into Action
Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles
