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Royal Mail is set to launch a massive integrated advertising campaign, positioned to reach every adult in Britain through the biggest door drop the UK has ever seen, to support its new postage-pricing scheme.The campaign comprises TV, interactive TV, print, direct marketing, radio, Outdoor and point of sale. It will run for six weeks across… Continue reading Royal Mail Set To Launch Integrated Ad Campaign

Will Harding will join GCap Media as group strategy and development director next month, focusing on GCap’s new media activity and opportunities for developing new, non-traditional revenues.Harding will leave BSkyB where he was commercial director of the Sky networked media division, responsible for the strategic and commercial development of the company’s interactive, broadband and mobile… Continue reading New Appointment to Boost GCap’s New Media Activity

GCap Media could launch a commercial-free version of its Classic FM station on a digital frequency, charging listeners a subscription fee, according to chief executive Ralph Bernard, who was speaking to the Independent On Sunday.Mobile phone or online radio listeners would also be able to download or “podcast” premium content from other stations for a… Continue reading GCap Media Could Launch Pay Radio

Communications industry regulator Ofcom has relaxed the cross-promotion rules governing commercial broadcasters, scrapping all but two existing regulations.The code now contains two new rules that apply to promotions not within programmes, including a requirement to limit the subject of cross-promotions to just broadcasting-related services in order to protect consumers from promotions that provide no benefit… Continue reading Ofcom Relaxes Cross-Promo Rules For Commercial Broadcasters

Saturday’s Dr Who season finale managed to bring in a peak of 6.5 million adult viewers, all sitting on the edge of their seats as Rose Tyler tried to fight off Daleks and Cybermen but ended up getting whisked off into another dimension.The emotional final episode saw Billie Piper leave the show, although surprisingly the… Continue reading Dr Who Season Two Overview

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule. Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness… Continue reading UK Digital TV Transition On Track

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule.Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness in… Continue reading UK Digital TV Transition On Track

The number of US households with a connected entertainment network will reach 30 million by 2010, according to Networks in the Home: Connected Consumer Electronics, a newly released report from Parks Associates. A connected entertainment network is a network made up of either a PC connected to at least one consumer electronic (CE) device or… Continue reading 30 Million US Households To Have Entertainment Network by 2010

Four in ten (39%) broadband users are confused by the term IPTV (internet protocol television), according to new a survey carried out by uSwitch.com. The survey also showed that silver surfers have a high level of knowledge. The over 50s have a greater awareness of IPTV than the 18-to-29 age group. One third of respondents… Continue reading 39% Of Broadband Users Confused By The Term IPTV

Eastenders was once again a ratings winner for BBC One, attracting a peak audience of 6.6 million adult viewers in its 7.30pm time slot.The show brought in an average of 6.2 million adult viewers (a 41% audience share) on a strong night for BBC One. Preceding the soap, Seaside Rescue, where the RNLI beach lifeguards… Continue reading Viewers Choose BBC One On A Bad Night For ITV