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A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future.Of her new role, Fairhead simply said: “It is a real privilege to take on some of the… Continue reading All Change At The FT After Management Reshuffle

Following on from its main competitors changing their homepages to improve their advertising reach, Yahoo! has followed suit with a customisable interface that aims to put it ahead of Google and MSN.MSN’s recent rolling out of Hotmail Live and the ever innovative Google’s recent changes, mean that Yahoo! is the last of the major search… Continue reading Yahoo! Seeks Search Dominance With Revamped Site

Today sees the Independent print a special edition in support of the Product Red campaign to support HIV and AIDS victims in Africa, running a special red front page and editorial content focusing on the disease.Guest edited by U2 singer and human rights activist Bono, and carrying contributions from an array of celebrities, the paper… Continue reading Independent Sees Red For AIDS Edition

A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC

WPP has extended its reach into the Chinese media market, with the acquisition of Beijing Hua Yang Lian Zhong Advertising Company (HYLZ). The acquisition will now come under WPP’s GroupM, specialising in on-line and interactive media throughout the People’s Republic of China. HYLZ had audited revenues of CNY 20.75 million (US$2.6 million) for the year… Continue reading WPP Extends Reach Into Chinese Media

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future. Of her new role, Fairhead simply said: “It is a real privilege to take on some of… Continue reading All Change At The FT After Management Reshuffle

Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in… Continue reading BA Signs ATM Specialist For Business Blitz

An interactive war is on the cards as Five, Channel 4 and IDS look set to join ITV in a cross platform interactive advertising operation that could challenge BSkyB’s domination of the field.Emuse Technologies has already signed ITV as the first partner for its service, which offers advertisers interactive bandwidth on Freeview, cable, and Sky,… Continue reading Broadcasters Join Forces For iTV Alternative

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online. The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the… Continue reading Internet Complements Magazine Publishing