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The BBC may not get the full over-inflated rise in the licence fee that it is claiming, culture secretary Tessa Jowell has said.Jowell has indicated that high wages could be a key factor in this, saying she would look into the BBC’s wage costs as she assesses the level at which the licence fee should… Continue reading BBC May Not Get Expected Rise In Licence Fee

ITN is to receive a £1 million boost from shareholders and has unveiled a rebrand which will see each division given its own identity, with news, consultancy, production divisions, archive and multimedia operations all included.The £1 million will go to ITN On, the company’s 3G and broadband business, and the ITN archive service, ITN Source.… Continue reading £1 Million And Rebrand For ITN

The first interactive ad campaign to be launched across Freeview has had 9-10% of viewers pressing their red buttons, reveal newly released figures from ITV.The T-Mobile ad, the first from ITV and Emuse’s interactive ad initiative, has allowed advertisers to target the seven million Freeview households in addition to the digital satellite homes where the… Continue reading Results For First Freeview Interactive Ad

Kiss FM, Emap’s Urban commercial radio station, has been fined a record £175,000 by Ofcom after the communications regulator upheld complaints about offensive and intrusive behaviour.The ten complaints, lodged at various points over 2005, concerned the scheduling of inappropriate material such as offensive language and sexual content, and ‘prank-calls’ where the ‘victim’ had not consented… Continue reading Kiss FM Gets Record Fine For ‘Offensive And Intrusive’ Behaviour

Measuring online adspend will become more accurate, as Nielsen Media Research and Nielsen//NetRatings collaborate to expand their coverage to almost 600 websites.Combining Nielsen//NetRatings AdRelevance data with Nielsen Media Research expenditure methodology, information on internet share of voice via the Nielsen Media Research suite of products should significantly improve.The new methodology brings Nielsen Media Research cost… Continue reading Online Adspend Measurement Set To Improve

Freeview could be set to overtake satellite by the end of the year, if it continues its current rate of growth.The service currently reaches 27.3% of all households, with satellite reaching 31.5%. Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

Carat, has lowered its forecast for UK adspend growth from 4.5% to 3.2% for 2006 in its Global Market Update. The European forecast as a whole was down, which Carat said was because of both the fragile Italian economy and the UK market, where the expected boost from the World Cup has not materialised. Elsewhere… Continue reading UK Advertising Growth Hit By World Cup

Broadcasters will lose millions of pounds if the pre-9pm ban on high fat salt sugar (HFSS) advertising aimed at children is introduced, said the IPA.The Institute has labelled the potential ban as “sensationalist, misguided and unjustified” and has said it will not solve the problem of obesity.“Food advertising is already a declining sector. It has… Continue reading IPA Says HFSS Ad Ban Will Cost Millions For Broadcasters

Australia’s gallant 2-0 defeat to current cup holders Brazil was the most watched World Cup match of the weekend, netting a whopping eight-and-a-half million adult viewers at its peak for ITV1.Almost half of television-watching adults were glued to the exhilarating match on Sunday evening, as the boys in blue held a decidedly lacklustre Brazil at… Continue reading Brazil V Oz Grabs Weekend’s Best Viewing Figures

Freeview could be set to overtake satellite by the end of the year if it continues its current rate of growth. The service currently reaches 27.3% of all households, with satellite reaching 31.5%.Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year