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The England v Trinidad and Tobago match on ITV1 last night drew in a massive 14.5 million adult viewers (a 75% audience share) and averaged 9.9 million adults throughout the match (66% of all adult viewers).England’s hard fought win was easily the night’s big winner, with an hour long Eastenders the only other programme coming… Continue reading England Match Wins It For ITV1

BARB is investing in new people metering equipment that will identify time-shift viewing from other systems of disc playback such as PVR/DVRs and DVD recorders.The new metering technology, which was extensively tested by the research board last year, will complement BARB’s recent introduction of reporting from Sky+ homes. The appliance is the ‘Unitam’ people meter… Continue reading BARB Gets New Meters For Changing Broadcast Consumption

GCap Media is to launch a late night quiz show with no advertisements which will be funded entirely by premium rate phone calls, according to reports in the press.In a first for a commercial radio venture, the show will be almost entirely uninterrupted, with no advertisements and just three songs played during its two hour… Continue reading GCap Media To Launch Ad-Free Quiz

Global search advertising sales are expected to grow by an estimated 40% this year to $13.6 billion. By comparison, global brand ad sales are expected to be up 25% for the year, an increase of $11.7 billion, according to analysts at Piper Jaffray. However, Reprise Media have said that marketers are failing to embrace the… Continue reading Search Advertising Sales To Reach $13.6 Billion In 2006

Mark Chippendale will move to News International to head up advertising sales for the Sun and News of the World after less than a year at Yahoo!Chippendale will report to News group managing director Mike Anderson, the former managing director of The Evening Standard. Anderson is keen to push the NG brand across other media… Continue reading Chips Leaves Yahoo! For News International

Families with two telephone lines are 70% more likely to have broadband than those with only one, according to new research from Point Topic. The analysis also shows that Sky+ subscribers have 62% broadband penetration, while those people relying on terrestrial TV have only 26%. In addition, DSL is revealed as the most widely used… Continue reading Families With Two Telephone Lines 70% More Likely To Have Broadband

A new audience measurement system that will enable the measurement of television viewing figures on the internet, mobile phones and even in bars, is being planned in the US by TV audience tracker Nielsen Media Research and sister company Netratings.The move could bring major changes to the television and advertising industries as people increasingly watch… Continue reading New System To Measure Out Of Home TV Viewing

Sky One will broadcast the first ever UK live music broadcast in high definition with a Robbie Williams concert in Leeds on 9 September.The broadcast will be shown simultaneously on Sky One in standard definition and Sky One HD for subscribers. Viewers of the concert in Roundhay Park will also be able to access interactive… Continue reading Sky One To Show First HD Live Music Broadcast

Emap Advertising has finalised its new cross-media specialist team, with the appointment of Rob Tomalin as head of strategy at Emap².Tomalin previously held the position of cross-media group account director at Emap Advertising and will now head up the nine-strong Emap² strategy team. He will report to Carrie Barker, sales director of Emap².The team includes… Continue reading New Appointment Finalises Emap2 Team

WPP’s wholly owned operating company GroupM, the media investment management network, has acquired 51% of the issued share capital of M80, a leading online word-of-mouth marketing company. The Los Angeles based M80 was established in 1998 to manage the transmission of word of mouth communications online through community activation and viral marketing. M80 employs 18… Continue reading GroupM Acquires Online Viral Marketing Company