Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers. Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup. Many advertisers were deliberately avoiding the World Cup… Continue reading ITV Ad Revenue To Tumble
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Kids are influencing their parents more and more when it comes to new technology, passing on knowledge to technophobic parents and letting them know which in-demand items are cool or not.Jointly commissioned research from Viacom Brand Solutions, the media sales house, and Nickelodeon UK, the kids’ television network, showed that parents are increasingly using their… Continue reading Kids A Big Influence On Parents
Viacom Brand Solutions (VBS) has signed up MicroStars, the miniature football star figurines, for an interactive football game that will be available on Nickelodeon’s red button service during the World Cup.The figurines of Beckham, Rooney and Owen, will feature in five football games available in the MicroStars Playzone until the end of the tournament.VBS, the… Continue reading Miniature Footballers Go Red Button Active
The Carphone Warehouse has received a huge response to its offer of free broadband through its TalkTalk service, with initial demand significantly ahead of forecasts, reveals the group’s preliminary results for the year ending April 1 2006. According to Charles Dunstone, the chief executive officer of The Carphone Warehouse, it has connected more customers in… Continue reading Free Broadband Exceeds Expectations For Carphone Warehouse
Channel 4’s Big Brother last night reasserted itself with more than 20% of the adult viewing share, now that X Factor: Battle Of The Stars has departed our screens.Over four million adult viewers tuned in to BB last night. Nominations will be shown tonight; newcomer, the cross-dressing Sam, and hyper-whiney Nikki will be up for… Continue reading Big Brother Benefits From X Factor Departure
Daily Mail & General Trust is to lose its place on the FTSE 100, based on market capitalisations at the close of business last night. The company, whose group businesses include Associated Newspapers and dmg world media, has performed badly all year, seeing its share price drop 20% in that period and failing to sell… Continue reading DMGT Loses Place On FTSE 100
A new on-demand broadband service is being launched by Flextech Television, the content division of Telewest Broadband, which will give viewers access to LIVINGtv and Bravo programmes online.The service enables users to download episodes of their favourite series direct to their PC, with popular shows such as Most Haunted and Real Football Factories available to… Continue reading Flextech Launches Broadband On-Demand Service
WPP’s poor share price performance could cost its chief executive, Sir Martin Sorrell, up to £44 million, despite a leap in his pay cheque by more than a third to £3.3 million. Sir Martin could still get his full bonus if WPP’s share price takes off over the next three years. However, for the maximum… Continue reading WPP’s Poor Share Performance Costs Sorrell £44 Million
More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report.Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial only… Continue reading Digital Television Thriving In The UK
Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers
