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Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1

Capital Radio’s marketing director, Carl Lyons, has resigned from the GCap-owned radio station without another job to go to.It is understood that he plans to return to the new media sector, having joined Capital in 2003 to launch the Johnny Vaughan Breakfast Show. As an experienced brand marketer, Lyons was responsible for brand strategy through… Continue reading Lyons Leaves Capital

First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005. National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and… Continue reading Radio Revenue Continues To Fall

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts.The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of 2005… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines

The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom

Big Brother failed to perform last night, but surprisingly it was not the celebrities on ITV1’s The X Factor: The Battle of the Stars who beat them.The big winner was in fact BBC1, as its show about ageing policemen, New Tricks, managed to pull in 7.6 million adult viewers, a 33.6% audience share.Big Brother, perhaps… Continue reading Big Brother Beaten By BBC1

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press