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Advertisers in the US are making more and more digital video recorder (DVR) ready ads which require the viewer to use their pause, rewind or fast forward buttons to see the latest in cutting edge advertising.As an example of new ways of thinking about ads, TiVo has produced several new types of ad format where… Continue reading US Advertisers Looking For Ways Around DVR

UK publishers predict that up to 40% of their total revenue will come from online activity by 2012, saying they see no threat from blogs and other forms of user-generated content, according to a new report from research consultancy Deloitte.The report, published in conjunction with the UK Association of Online Publishers, comes from interviews with… Continue reading UGC Not A Threat To Publishers

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report.The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust.The rise was attributed… Continue reading BBC Licence Fee Income Tops £3 Billion

The BBC has seen its viewing share in all homes fall from 36.2% a year ago to 34.9% in an average week, its annual report revealed today.However, in multichannel homes its share shows just 0.1% difference to last year, at 29.8% compared with 29.7% last year. The figures, based on BARB, were released as part… Continue reading BBC Viewing Share Falls

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report. The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust. The rise… Continue reading BBC Licence Fee Income Tops £3 Billion

Regulating podcasting would be practically impossible because the market is too diverse for tighter control, according to the chairman of Ofcom, Lord Currie, who was speaking at yesterday’s Cambridge Radio Festival.Lord Currie was reacting to proposals by the European Commission that could lead to regulation of the podcasting market. Earlier this year, Ofcom expressed objections… Continue reading Podcasting Is Too Diverse To Regulate

BT Vision, the forthcoming television over broadband service, will release a package of iTV next-generation opportunities aimed at challenging Sky’s long-running dominance of the interactive advertising market, according to reports in NMA.Advertisers, agencies and broadcasters will be introduced to BT’s red-button services later in the year, which could eventually lead to personalised TV commercials letting… Continue reading BT Vision To Challenge Sky’s iAdvertising Dominance

ITV’s in-house promotions agency, ITV Creative, is working with top directors in the industry for the first time, in order to launch a series of high-impact promotional campaigns around key programming.ITV Creative’s 75-strong team comprises producers, directors, copywriters and designers. The unit produces around 1,250 on-air promotions a year from the X Factor to Coronation… Continue reading ITV Launches Emmerdale’s Biggest Ever Promotion

Shell will take over Ocean Outdoor’s giant Imax cinema site in London’s Waterloo for the next two weeks, covering the complex in a huge wrap featuring the oil company’s running man.The campaign focuses on movement and depicts the running man in various positions. Creative work is by JWT, with Mediacom the media agency and Posterscope… Continue reading Shell Runs Campaign On Huge Imax Site In London

France dumped Portugal out of the World Cup last night and a peak adult audience of 10.8 million adults saw them do it, with Zidane’s first-half penalty proving the difference.BBC1’s coverage attracted an average audience of 8.5 million adults (a 41% audience share), of whom many would no doubt have been cheering on les blues… Continue reading Portugal Defeat Attracts 10.8 Million Adults