More Industry News articles

Many older people in Britain do not understand new digital technology, says recent research by media regulator Ofcom.The study, which included more than 3,000 respondents, showed 77% of people over 65 and 73% of retired people do not keep informed about new developments in technology and are the least likely group in society to understand… Continue reading Industry Not Doing Enough For Whole Of Society

Commercial broadcasters’ battle over the BBC’s licence fee bid continues, with the commercial television and radio industries sending a joint letter to Tessa Jowell, secretary of state for culture, media and sport, outlining their collective grievances.British television and radio companies have joined forces to lobby government, in a bid to protect the commercial broadcasting industry… Continue reading Commercial Broadcasters Take BBC Licence Row To The Top

Eastenders and England’s last friendly before the World Cup ensured BBC1 was last night’s hands-down winner in the viewing stakes.Over eight-and-a-half million adults (39.4% of the viewing share) tuned in to see Peter Crouch’s post-goal robotic jig and the home team beat Hungary 3-1. Eastenders, with almost eight million adult viewers, won the biggest audience… Continue reading Soap and Footy Make BBC1 Clear Winner

Capital Radio’s marketing director, Carl Lyons, has resigned from the GCap-owned radio station without another job to go to.It is understood that he plans to return to the new media sector, having joined Capital in 2003 to launch the Johnny Vaughan Breakfast Show. As an experienced brand marketer, Lyons was responsible for brand strategy through… Continue reading Lyons Leaves Capital

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts.The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of 2005… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

HMV is placing a series of advertisements in national newspapers and magazines which allow consumers to respond to them immediately and buy CDs, DVDs and games directly from their mobile phones.The advertisements, to be printed from June 5, will have a unique ordering code for new music, film and game titles. All the customer has… Continue reading HMV To Launch Mobile Purchase Ads

Egmont and Disney Publishing Worldwide have announced the launch of a new monthly magazine for girls aged five to seven, Disney Fairies, opening up a new avenue for advertisers.An extensive marketing campaign within Egmont’s Daisy magazine and their other titles, reaching a collective readership of over 300,000, will support the new publication. Egmont will also… Continue reading New Magazine Opens Up Ad Opportunity

Mobile media company 3 is to launch an irreverent World Cup themed show on its mobile TV service, with previews and reviews of the tournament’s action every day throughout the event.The show, called Berlin or Bust, which features stars like the Kaiser Chiefs and Ray Winstone and includes segments presented by Ally McCoist, will be… Continue reading 3 To Launch Mobile World Cup Show