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The renewal of Viacom Outdoor’s London Underground contract (see Viacom Clinches Tube Contract) will ignite the digital revolution in Outdoor advertising, according to chief executive Tom Goddard.Speaking last night at an event to launch Viacom Outdoor’s vision for the Tube, company heads said it was the beginning of an exciting new phase of change. Mr… Continue reading Viacom Tube Contract To Lead Digital Ad Revolution

The IPA has accused Channel 4 of strong-arm airtime sales negotiating tactics, saying they have netted the broadcaster up to £65 million in extra revenue over the past year.The Institute of Practitioners in Advertising, which represents advertising agencies accounting for 85% of UK advertising, has accused Channel 4 of exploiting the contract rights renewal regime… Continue reading IPA Hits Out At ITV’s Commercial Rivals

Advertising on the international version of the BBC’s news website would harm the corporation’s global reputation for impartiality and distinctiveness, say BBC staff.BBC staff do not want advertising on the website, and more than 150 members have sent a letter to director general, Mark Thompson, saying so.Signatories include senior television correspondents Caroline Wyatt, David Willey… Continue reading BBC Staff Say No To Website Ads

Ofcom has revised the data and modelling it is using in the consultation on the restriction of television advertising of food and drink products to children.Ofcom expects the changes to decrease the costs to broadcasters of each of the proposed policy packages outlined in the consultation document and also to decrease the cost to broadcasters… Continue reading Ofcom Revises Junk Food Advertising Data

IBM is to launch Bluetooth hotspots throughout London to enable mobile phone users to keep track of Wimbledon tennis matches.Passers-by will be able to be updated on match scores when hotspots around Liverpool Street station and other as yet unnamed areas go live at the beginning of the Wimbledon fortnight.This latest announcement is part of… Continue reading Bluetooth Hotspots For Wimbledon

Joaquim Agut Bonsfills, chief executive of production company Endemol, has resigned amid speculation that the company is about to be sold by its Spanish owner Telefonica. British Tom Barnicoat has been tipped as the new head of the Dutch Big Brother producer. Mr Barnicoat is currently the chief operating officer and a former head of… Continue reading Endemol Chief Exec Quits Amid Takeover Speculation

First-quarter organic growth for the Publicis Groupe grew 6.3%, its chairman and chief executive Maurice Levy told shareholders at the network’s AGM yesterday. At the meeting, he said: “New business remains vigorous and promising. In addition, the overall global advertising environment is favourable, marked by strong growth in the US and China, as well as… Continue reading Publicis Sees Q1 Growth

Channel 4 will show its television programmes on the internet for 30 days after they are broadcast, thanks to an agreement reached with Pact on new media rights.After months of negotiations, the broadcaster has won its battle for a 30-day exclusive window in which to make the most of its programmes via all platforms. The… Continue reading C4 Wins Battle To Screen Shows Online

Mobile TV will take off in a big way this year, according to a report by Informa Telecoms & Media, with the World Cup providing the spark for the launch of services across Europe. Informa predicts that the £300 million of revenue will come from users accessing streaming and broadcast services on their phones in… Continue reading World Cup To Kick Off Growth For Mobile TV

PayPal are launching a mobile payments service with EMI which will allow customers to buy music direct using their mobile phones.The PayPal mobile payments “Text to Buy” service works by customers texting a code to a dedicated mobile payments number which will be printed in adverts. Once the customer verifies their identity through a PIN… Continue reading PayPal And EMI To Sell Music Via Mobiles