More Industry News articles

Last night’s eight o’clock match between Ukraine and Switzerland drew millions of viewers to BBC1, even though it might well have been the dullest match of the tournament so far.A peak adult audience of 8.4 million adults watched the Swiss and Ukrainians attempting to edge their way to a quarter final match against Italy. An… Continue reading 8.4 Million Watch Bore Draw On BBC1

Advertising agencies are increasingly looking to charge fees for their services as commission-based revenue takes a tumble, according to a new report from ISBA.ISBA, the representative body for UK advertisers, and the Advertising Research Consortium are set to launch their fourth ‘Paying for Advertising’ study, focusing on how the major advertisers are paying their creative… Continue reading Ad Agencies Look To Charging Fees For Services

A single online planning currency is one step closer thanks to the launch of a quarterly internet audience survey led by the Internet Advertising Bureau (IAB UK) in agreement with the National Readership Surveys Ltd (NRS).The survey, which will be implemented in the New Year, comes as a result of an ongoing collaboration between industry… Continue reading Online Planning Currency A Step Closer

David Brennan will take on the new role of research and strategy director at television marketing body Thinkbox.Brennan will start in September, leading a team of strategists and researchers to ensure the information and advice coming from the television body is authoritative and informative.Brennan has 25 years experience in media research, marketing and content development.… Continue reading Thinkbox Appoints Research And Strategy Director

One of Europe’s leading specialist music websites, NME.com, has signed a major deal with Sony Walkman to launch a competition to find new and unknown bands in Britain.The contest, known as the Walkman NME Breaking Bands competition, is part of NME.com’s 10th anniversary celebrations. Any band with access to the NME.com site will be able… Continue reading NME.com Launches Music Talent Quest With Sony Walkman

Times newspapers will run further text offers after the remarkable success of a recent free DVD via text message promotion, which generated 100,000 responses via mobile phones.The promotion ran in both the Times and the Sunday Times, offering children’s films like Alice In Wonderland, The Railway Children and The Jungle Book to readers who sent… Continue reading Times Newspapers To Run More Text Message DVD Promos

WPP worldwide revenues were up 17% for the first five months of the year on a reportable basis, with a growth of over 13% in constant currencies. The trading update was provided at the group’s AGM today by Philip Lader, chairman of WPP. The United Kingdom was the only region not to show double-digit revenue… Continue reading WPP Reports Growth For First Five Months of 2006

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market

England’s gripping win against Ecuador brought in a massive 16.1 million adult viewers for BBC1 yesterday afternoon, as Beckham’s battlers overcame the South Americans.An average of 12.6 million adults watched the game (giving BBC1 a 74% audience share) and were treated to a tense affair which England did just enough to win. An average of… Continue reading England Win On BBC1