More Industry News articles

Consumers are unaware of the true cost of switching to high definition television, with many of them unsure of the exact details of the technology, a survey by uSwitch.com has revealed.The survey shows that 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly… Continue reading Consumers In The Dark Over HDTV

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles

The Slingbox, a new electronics device that enables consumers to watch television by turning virtually any internet-connected, Windows-based computer into a personal television, is now available in the UK.The box, which is already available in the US and Canada, redirects or “placeshifts” a single live TV stream from a basic aerial connection, cable box, satellite… Continue reading Slingbox Swings Into Action

Following on from the statement last week by Spanish telecoms and media giant Telefonica that it was considering selling Endemol – the production company behind global television hits such as Big Brother – shares in the Dutch company rose by 4.7%.to €13.6 yesterday. The rise was fuelled by speculation that Telefonica has been sounded out… Continue reading Endemol Share Rise

Barry Wood will join Emap Advertising in Scotland this summer in the new role of commercial director. The former Yahoo! head of specialist agency sales will join the group at their Edinburgh offices in July, leading an eight-strong sales team.Wood’s experience will be vital in leading the team, who will be managing and delivering creative… Continue reading Wood Bolsters Emap Scotland

ITV has appointed Nicky Buss, client services director at WPP’s Research International, to the newly created role of advertiser development director, ahead of what analysts expect to be a summer advertising slump. Buss’ experience includes television, agency work and direct client contact, which ITV feels will help her perform the dual roles of building relationships… Continue reading ITV Adds To Advertising

Yahoo! and eBay have joined forces in a new deal bringing together advertising, payment and communications, that sees them further consolidate their positions in the ongoing online feud with Microsoft and Google.Under the multi-year partnership, “click-to-call” advertising, which allows users to click on an ad link and call advertisers direct from their computers, will be… Continue reading Yahoo! And eBay Join Forces

Big Brother beat down the opposition once again with an amazing 4.3 million adult viewers watching last night’s show, possibly because they had heard that Dawn, following rule breaking, was in for a severe reprimand.Big Brother’s 21.1% share of viewers reflects the massive buzz the show is creating at the moment, with suicidal Shahbaz leaving… Continue reading Big Brother: Big Viewing Figures

Sky has released a taster of the findings from its 33,000 strong Sky View panel at the third annual Interactive TV Advertising (iTV) show this week.Over the past year, the Sky View panel (see Sky View To Launch By End Of 2005) have completed questionnaires about job, income and interests, as well as having a… Continue reading Sky Interactivity Findings

Aegis’ board has sent a letter to shareholders recommending they vote against Groupe Bolloré’s board nominations. Chairman of Aegis, Lord Sharman, has written to the shareholders ahead of the annual general meeting to be held on June 14. Aegis’ board is against the nominations as they believe Groupe Bolloré chairman Vincent Bolloré’s chairmanship of Havas… Continue reading Aegis Board Urge Shareholders To Block Nominations