More Industry News articles

The leading American TV networks are failing to wow the advertisers, in the traditional parade of up-and-coming programmes set to be shown in the lucrative autumn and winter schedules.Currently taking place in New York, the ‘upfronts’ are a catwalk for the TV industry, with channels showcasing their schedules in an attempt to woo a spending… Continue reading Advertisers Unimpressed By Big Apple TV Bonanza

Vincent Bolloré, chairman of Groupe Bolloré, has upped his stake in Aegis to 28.8%, after yesterday’s announcement by the Aegis board that they would not be supporting his nominees (see External Candidates For Aegis Board). The nominees, Philippe Germond, ex-president of French mobile firm Alcatel and Roger Hatchuel, former owner of the Cannes Lions International… Continue reading Bollore Increases Aegis Share Ownership

Big Brother blazed back onto our screens last night, with its most successful launch night ever, in a gaudy explosion of freaks and geeks once again vying to win our affections.An average of 6.2 million adults watched last night’s opening show, compared with last year’s average of 5.1 million, giving a 29% share of viewing.… Continue reading Big Brother Bounces Back And Blows Away The Opposition

In a tough Sunday market, The Business newspaper is conducting market research to see whether it should publish on a different day. It also wants to establish whether readers would prefer their breakfast helping of business dished up in a tabloid or a magazine, rather than the traditional broadsheet.Another option being considered is the ‘Berliner’… Continue reading Relaunch On The Cards For The Business

The number of large US companies using online news feeds looks set to double by the end of the year, according to a report by Jupiter Research. At present just 29% of companies in the $50-million-plus annual-revenue bracket publish content using Really Simple Syndication (RSS). By the end of December 2006, this could rise to… Continue reading Stateside companies opt for RSS

Many of the best-known modern movies are to be available on a pay-per-view basis from BT Vision, the new video-on-demand service, following a deal forged with DreamWorks SKG.This comes hot on the heels of the announcement last month that BT Vision had struck deals with leading music video content providers to bring hundreds of concerts… Continue reading Dream Deal For BT Vision

Last night’s Champions’ League final drew 7.8 million adults to ITV1 on average, with the game’s audience peaking at 11 million and nearly 50% viewing share shortly after half time.As the Gunners battled Barca, BBC1 proved ITV1’s only opposition. Danny Wallace’s quiz show School’s Out and drama The Inspector Lynley Mysteries took an average of… Continue reading Viewing Victory For Arsenal

Advertising impact at Capital Radio has dramatically increased with the introduction of shorter advertisement breaks.The scheme, which was launched along with the station’s radical rebranding at the beginning of the year, saw the numbers of adverts in breaks reduced from five to two ads.Ipsos ASI research has shown that in practice an advert is 38%… Continue reading Capital Ad Breaks Boost Cut-Through

Freeview has announced plans to launch a digital recorder brand, Freeview Playback, by September this year, due to growing concerns that consumer awareness of digital recording technology is scant.The new Freeview Playback products should be available in December, just in time to be slipped inside Christmas stockings.Although the clock is ticking in the countdown to… Continue reading Freeview Has Digital Recording Taped

Business freesheet City AM is considering a launch into the American market, according to industry reports, with a paper preparing a New York edition, dubbed Wall Street AM.According to Marketing Week, the new edition could launch before the end of the year, although doubt still surrounds the launch schedule for the title, which is likely… Continue reading City AM Eyes Expansion Through American Edition