More Industry News articles

Internet search statistics are now a commonplace currency amongst planners and buyers, with data on page impressions, unique users and even the length of a user’s visit to a website helping to form successful online campaigns. New research from Nielsen//NetRatings goes one step further than traditional insight into search marketing however, revealing where users actually… Continue reading Trinity Announces Revenue Dips Across Board

Channel 4 is to recruit one contestant for this year’s Big Brother through a “golden ticket” promotion in the style of Willy Wonka and the Chocolate Factory, inserting 100 tickets at random into KitKat bars, before selecting the lucky individual.Running up to the launch of Big Brother 7, the promotion will see the tickets distributed… Continue reading Big Brother Seeks Contestants Through Wonka-esque Promo

New research by comScore shows the importance of internet search is rising, driving the effect and takeup of search targeted marketing. The qSearch data shows searches using the Google search engine rising by 36% year on year to 2.7 billion in March, while searches using Yahoo! Search totaled 1.6 billion, up 8% over the last… Continue reading Online Search Sees Explosion In Sponsored Links

Sky is to launch its high definition service on 22 May, with the broadcaster claiming to have received more advance orders for installation of the service than were received for Sky+ in its entire first year. Since bookings for installation of the service were opened to the public on 13 April 2006, Sky claims to… Continue reading Sky Sees Massive Interest In HD Services

Sky has announced the official launch date for its high definition service, with Star Wars, 24 and the England test match all in store for those lucky enough to have the system installed by 22 May.The services’s first week broadcast will see Star Wars: Revenge of the Sith aired on launch day via Sky Box… Continue reading HD Programmes To Air On Sky From 22nd May

The BBC has reported a record month of online radio listening for March, with more than 20 million hours of content served through its systems during the month.The Corporation recorded 12 million on demand requests over the course of the month, which it claims demonstrates the “enduring popularity” of radio streaming.BBC Radio 1 was the… Continue reading BBC Sees Record Listening For Online Radio

Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year.The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for March… Continue reading Trinity Announces Revenue Dips Across Board

Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year. The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for… Continue reading Trinity Announces Dip In Revenues For First Four Months

ITV is facing a slump in youth viewing during April, with reports this morning claiming the broadcaster faces one of its worst ever downturns.According to Campaign magazine, the TV giant has seen a 20% downturn in 16-34 year old impacts year on year, with its audience share in the same group slipping by 18% over… Continue reading ITV Faces April Ratings Slump

New research from mobile marketing specialist Enpocket claims the majority of 18-34 year olds now engage with brands through their mobiles, with 57% having used a short code to engage with a company, while 60% have accessed mobile content in past 3 months. Working with and global market research firm Harris Interactive, Enpocket’s latest Mobile… Continue reading Young Mobile Users Eager To Engage With Brands