More Industry News articles

Market-research organisation Ipsos, new owners of opinion-pollsters MORI, has announced revenue figures of €188 million (£128 million) for the first quarter of 2006. This represents a 31% increase on the same quarter last year and the highest quarterly figures in five years.The 31% increase includes organic growth of just over 9%, but the impressive figure… Continue reading Revenues Rise For Researchers

US search engine Google is the most loved brand, according to a survey carried out by the communications company Joshua in conjunction with Marketing Magazine.It gained 31.6% of the vote, with Tesco in second place on 28.6%, while budget supermarkets Lidl and Kwik Save were the least popular stores.Mathew Howells, a director at Joshua, said… Continue reading We All Go Ga-Ga Over Google

Rookie TV-commercial producers now have an up-to-the-minute bible to see them through the minefield of ad-making, from budgeting and briefing to payments and post-production.Trade associations ISBA (representing advertisers), the IPA (representing agencies) and APA (representing commercial producers) have just released their updated version of Producing Advertising Commercials (PAC), the jointly-published guide that details best-practice in… Continue reading ISBA Does It By The Book

An interactive war is on the cards as Five, Channel 4 and IDS look set to join ITV in a cross platform interactive advertising operation that could challenge BSkyB’s domination of the field.Emuse Technologies has already signed ITV as the first partner for its service, which offers advertisers interactive bandwidth on Freeview, cable, and Sky,… Continue reading Broadcasters Join Forces For iTV Alternative

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

After the launch of branded DAB radios and a sweepstake for advertisers to win free air time (see TalkSPORT Sweepstake Offers Free World Cup Ads), talkSPORT’s pre-World Cup campaign to pull in the advertisers and listeners continues to intensify.The only commercial radio station with broadcast rights to the World Cup, talkSPORT is determined to promote… Continue reading TalkSPORT Campaign Reaches Fever Pitch

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future.Of her new role, Fairhead simply said: “It is a real privilege to take on some of the… Continue reading All Change At The FT After Management Reshuffle

Following on from its main competitors changing their homepages to improve their advertising reach, Yahoo! has followed suit with a customisable interface that aims to put it ahead of Google and MSN.MSN’s recent rolling out of Hotmail Live and the ever innovative Google’s recent changes, mean that Yahoo! is the last of the major search… Continue reading Yahoo! Seeks Search Dominance With Revamped Site

Today sees the Independent print a special edition in support of the Product Red campaign to support HIV and AIDS victims in Africa, running a special red front page and editorial content focusing on the disease.Guest edited by U2 singer and human rights activist Bono, and carrying contributions from an array of celebrities, the paper… Continue reading Independent Sees Red For AIDS Edition

A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC