A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
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Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
Tom Goddard, president of the World Out of Home Organisation, announced today at its Global Congress he would be stepping down over the next year.
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Attendees shared what they believe are the most important topics in marketing and advertising right now, as well as the key challenges facing our industry over the next few years.
Nick Hewat talks to The Media Leader about his work from home setup and the biggest turning point of his career.
Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.