TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
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Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
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Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
Analysis: Nadhim Zahawi’s reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.
Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
Retail media was forecast to boom this year. So how’s it going?
The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you’re careful with your creative.