More Industry News articles

In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.

In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.

In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.  

Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.

The Athletic’s chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.

Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.

A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.

The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.

The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.

In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.