Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would be the ‘right’ buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers.
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GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.
Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.
Outvertising’s co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.
In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.
Bauer Media Audio has entered into an agreement to acquire iRadio, a youth music station which broadcasts in the West, North West, North East & Midlands regions of Ireland.