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Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.

According to MMC, Manning joins them at a time when the complexity of marketing and media continues to demand independent scrutiny by advertisers.

The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.

The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.

In brief: JCDecaux, the largest global outdoor company, has entered into separate agreements to acquire Clear Channel’s businesses in Italy and Spain.

Mike Follett and Karen Nelson-Field join Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving attention economy.

Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.

PinkNews’ head of brand and agency partnerships shares what the biggest moment of her career so far has been and what clients are talking about this year.