More Industry News articles

MTV has announced that leisure brand O’Neill will renew its pan-European sponsorship of extreme sports programme, Mono, for a third series.Mono, which runs from now until February 2005, will showcase some of the world’s most extreme sports and daredevil stunts. It features a mix of snowboarding, skateboarding, freestyle motorcross and BMX-ing set to a range… Continue reading MTV Secures O’Neill To Renew Extreme Sports Sponsorship

Future Publishing has announced the creation of a one-off promotional DVD to celebrate the milestone 10th birthday of Total Guitar magazine.The DVD, packed with exclusive guitar lessons and interactive training tools, is a first for UK music making magazines, offering readers tuition and guidance on guitar techniques as well as providing stand-out individuality from other… Continue reading Future Marks Total Guitar Anniversary With DVD Special

Associated Newspapers is believed to be considering plans to launch a free lunchtime version of the Evening Standard in a bid to strengthen its position in London ahead of the arrival of Richard Desmond’s new title.Reports suggest that the so-called Standard Lite will launch in November with fewer pages than the paid-for edition in an… Continue reading Standard Considers Launching Afternoon Free-Sheet

The Audit Bureau of Circulations has today launched an online facility to enable its members and subscribers to access historical certificates for its portfolio of audited newspapers, magazines and exhibitions.The data is available by logging on to the ABC website, where users can access the most recent certificates, as well as those reaching back to… Continue reading ABC Launches Historical Circulation Data

FMCG giant Unilever has exclusively secured the first commercial break to run on ITV3, the new digital channel targeting a desirable upmarket audience of those aged 35 and over.Launching on 1 November, ITV3 is the latest addition to ITV’s digital portfolio, screening contemporary drama to attract an older audience. Unilever’s acquisition of the channel’s virgin… Continue reading ITV Secures First Advertiser For New Digital Channel

Almost half of all mobile customers can now access the internet via their phones, according to the latest quarterly figures from the Mobile Data Association.The data from UK network operators 02, Organge T-Mobile and Vodafone shows that the number of WAP-enable devises topped the 24 million mark in the three months to June, an increase… Continue reading Half Of UK Mobile Customers Now Use WAP Services

The Telegraph Group has negotiated to retain the services of Jeremy Deedes as vice chairman, extending his role at the company beyond the initial period when he was brought out of retirement to oversee its sale earlier this year.Deedes’ long-term return to the newspapers will no doubt be welcomed by staff, as the broadsheet boss… Continue reading Telegraph Retains Deedes As Group Vice Chairman

Admedia has clinched a multimillion pound poster contract for Yates’s Wine Lodges and Ha Ha Bar & Canteens in a move that significantly extends its national portfolio of bar sites.The three-year deal will see Admedia install around 2,000 washroom posters in Yates’s network of 155 bars and cafes across the UK, targeting a core clientele… Continue reading Admedia Cleans Up With Yates’s Poster Deal

BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals

Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.The campaign’s second… Continue reading FHM Partners Xbox For Six Month Sponsorship Campaign