More Industry News articles

ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show

HomeChoice, the broadband and digital television provider, is to boost the amount of interactive content available to viewers through a new deal with ICTV, owners of a powerful interactive delivery system known as HeadendWare.The new deal will see HeadendWare technology employed alongside HomeChoice’s proprietary video on demand technology to provide increased interactive services to viewers,… Continue reading HomeChoice Signs Interactive Content Deal

ITV saw its share price flounder yesterday, losing 0.93% to close at 106žp. The continued decline came on the day the broadcaster announced the appointment of Mark Trinder as its new head of advertiser relationships (see ITV Sales Appoints Trinder As Advertising Boss).The decision to install Trinder is the latest in a long line of… Continue reading Sharewatch: ITV Falls Despite Renewed Advertiser Focus

Cable group, NTL, has received at least 15 offers for its broadband division which could potentially sell for £1.2 billion. According to reports, sources close to the division, which includes the transmitter network for UK commercial television, said they were not entirely sure that a sale was even being considered. Last month, NTL confirmed it… Continue reading NTL Receives 15 Bids For Broadband Division

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscali’s European websites.The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by mid-2005.As… Continue reading Tiscali Strikes A Deal With Google AdWords

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers. Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate… Continue reading BBC Pledges Continued Commitment To Interactive TV

Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers.Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate the… Continue reading BBC Pledges Continued Commitment To Interactive TV

BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

MegaPoster has launched a unique package of giant banner sites designed to provide advertisers with maximum exposure in the all-important pre-Christmas period.The eight-site Christmas Retail Pack, which is thought to be the first of its kind, groups together a number of high-profile retail banner locations in the centres of key cities including London, Birmingham, Manchester,… Continue reading MegaPoster Launches Christmas Retail Pack