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BSkyB has this morning announced that revenue for the first quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter. Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Once Again Missing Its Subscriber Target

More than three-quarters of advertising leaders now believe that digital video recorders (DVRs) will have a significant effect on the rise of alternative television advertisement methods, says a new report from the American Advertising Federation (AAF). The AAF study asked 121 advertising executives what effect they thought DVRs would play on the 30-second commercial spot.… Continue reading Advertising Execs Say DVRs To Have An Effect On TV Ads

During October, some of the world’s largest advertising agencies posted revenue results that beat all expectations, giving the advertising market another confidence boost, which led to a number of industry watchers returning to previous growth predictions. ZenithOptimedia revised upwards its global advertising spending forecast for 2005 from 4.2% to 6.2% and 2006 from 3.8% to… Continue reading INSIGHTanalysis: Media Healthcheck – October 2004

Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom. The telcoms giant found, rather than slouching in front of the TV, watching programmes, an increasing number of people are choosing the internet to… Continue reading Consumers Moving Away From TV, Says BT

The Advertising Standards Authority has banned a television ad for Tango, which shows a man rolling down a hill inside a carpet, following complaints from viewers that it could encourage dangerous behaviour.The advertising watchdog ordered the ‘Tango Pipes’ execution, the latest in a series created by Clemmow Hornby Inge, to be taken off air after… Continue reading Watchdog Cans Tango Ad Following Complaints

Britain’s radio groups saw a mixed performance yesterday, with a number of companies adding significantly to their totals as the latest figures from the Radio Advertising Bureau indicated a strong financial performance from the commercial radio sector, with with revenue increasing by 6% year on year during the third quarter of 2004.The increase takes the… Continue reading Sharewatch: Radio Groups Mixed As Revenue Increases

Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom.The telcoms giant found that rather than slouching in front of the television, watching programmes, an increasing number of people are now choosing the internet… Continue reading Consumers Moving Away From Television, Says BT

Three out of the four major outdoor media owners have agreed to standardise their campaign positing times and copy delivery dates in an attempt to make it easier for advertisers to invest money in the medium.From next year, JCDecaux, Clear Channel and Maiden Outdoor will post across 26 campaign periods providing 14 days of display.… Continue reading Outdoor Contractors Standardise Campaign Posting Times

Kerry Taylor, market insight manager at BSkyB, charted the evolution of interactive TV advertising in her paper addressed to this year’s Media Research Group Conference.Interactive advertising has increased substantially in sophistication since the first ever commercial, which offered viewers a free sample of Chicken Tonight with a press of the red button. Now, for example,… Continue reading Sky Unveils Interactive Advertising Insight

Mobile phone users continued to embrace their handsets’ data capacity throughout September, with the latest figures from the Mobile Data Association recording a 20.4% increase year on year in the number of WAP pages viewed by UK mobile phone customers.According to the MDA’s new figures, a total of 1.08 billion WAP page impressions were made… Continue reading WAP Still Popular As Autumn Rears Its Head