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The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise By 33% In Ten Years

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise 33% By 2014

ITV’s Contract Rights Renewal system is continuing to work well, with the broadcaster giving full co-operation to advertisers and bringing improved relations and a smooth working relationship, according to a report from the system’s independent adjudicator.The adjudicator reported that no disputes were submitted in the period since the last report, and while this is not… Continue reading Contract Rights Renewal Working Well Says Adjudicator

Multimedia group, Emap, has said it is ‘on track’ for the financial year as it today posted a 7% increase in total group profits for the first six months of this year. This morning’s results for the period ending 30 September 2004, which were in line with analysts expectations show that as group profits climbed… Continue reading Emap ‘On Track’ To Deliver Revenue In Line With Expectations This Year

Richard Huntingford, chief executive of the Chrysalis Group, has said that the prospect of increased consolidation in the radio sector should not put pressure on companies to merge as a “knee-jerk” reaction. The radio boss stated that the increased focus on consolidation, particularly the proposed merger between Capital and GWR, does not make him feel… Continue reading Chrysalis Not Pressured By Capital GWR Merger

BSkyB saw a healthy week’s trading, rising by 4.23% to close at 554p on Friday following a week in which it unveiled revenues for its first financial quarter increasing by 11%, despite adding only 62,000 new subscribers in the same period, once again failing to meet its target of 100,000 per quarter.During the three month… Continue reading Sharewatch: BSkyB Boosted Despite Slowing Subscribers

The Guardian Media Group is understood to be considering a sell off of its Sunday newspaper, the Observer, following its inability to return a profit ahead of a massive £50 million investment in its week day stable mate, the Guardian.Reports over the weekend indicated that the Observer could be sold to enable GMG to concentrate… Continue reading GMG Considering Sell Off For Loss Making Observer

Media super-regulator Ofcom has dropped programming restrictions from Jazz FM, allowing the Guardian Media Group station to broadcast a range of music and broaden its appeal to advertisers.The format change will see Jazz FM released from its obligation to ensure that ‘50% of the output in daytime sits well with the term Jazz’, permitting the… Continue reading Jazz FM To Increase Advertiser Appeal With Mixed Playlists

Kelvin MacKenzie’s Wireless Group has announced its intention to bid for Manchester’s last remaining radio licence, with proposals for a talk-based local radio station chaired by ex Manchester Police boss and TV presenter, John Stalker.The speech station, to be called allTALK FM, would build on TWG’s experience running national speech radio station talkSPORT and would… Continue reading Wireless Group To Bid For Manchester Radio Licence

The Advertising Association has accused the Government of alienating advertisers and broadcasters in its plans for a ban on junk food advertising, potentially hindering the development of a new code and causing unnecessary problems for those it will affect the most.The proposed restrictions on advertisers promoting food to children have been a hot topic for… Continue reading Advertisers Alienated Over Plans For Junk Food Ban