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Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for the… Continue reading UK Marketing Recovery Still On Track

Outspoken Wireless Group cheif executive, Kelvin MacKenzie, has welcomed the Government’s report on the BBC’s radio operations, in particular applauding the recommendation for a regulatory body overseeing the acquisition of sports rights.The radio boss, who is currently attempting to take the Football Association to task for selling national broadcast rights to games exclusively to the… Continue reading MacKenzie Applauds Call For Sports Rights Regulation

Global information and news group, Reuters has saw revenues fall by 4.4% to £528 million during the third quarter of this year, however the results were ahead of the 5% expected decline. For the full-year, recurring revenue is forecast to be down ‘by close’ to 5.5%, implying a quarter four decline of around 3%. Chief… Continue reading Reuters Revenues Down 4.4% And Expects A Further Drop In Q4

Former BBC director general Greg Dyke has hit out at the UK’s largest commercial broadcaster, ITV, accusing senior management of being preoccupied with generating profit at the expense of creating quality programming.Drawing comparisons with South Korea’s broadcasting system, the former BBC boss likened the Korean MBC to an ITV of the late eighties. Dyke claims… Continue reading Dyke Blasts ITV Over Poor Programmes And Rising Profit

Capital FM’s newly installed breakfast host, Johnny Vaughan, has boosted audiences at the London station to become the most popular commercial radio presenter in the region, according to new figures from audience measurement firm GfK.Vaughan, who took over from breakfast legend Chris Tarrant at the end of March, has an average week day reach of… Continue reading GfK Puts Vaughan At Head Of London’s Breakfast Table

Greg Dyke has forecast a leap in capability for interactive TV with the launch of new broadband technology from BT, allowing viewers to choose from personalised programmes at the touch of a button.Writing in the Independent, Dyke applauded the recent uptake of interactive TV, and expressed amazement at the rate which British viewers are adopting… Continue reading Dyke Forecasts Leap For Interactive TV With BT Technology

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

After 11 years and 150 issues providing Mac enthusiasts with indispensable news, reviews and inside information, Future Publishing’s MacFormat is to receive a makeover and new editor to focus more tightly on the needs of today’s Mac and iPod owners.The 150th Format hits news stands today, lead by veteran Future editor, Graham Barlow, who takes… Continue reading Future Celebrates 150th MacFormat With Redesign

Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant. A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’

Ofcom has delivered a stinging appraisal of Channel 4’s Big Brother coverage on E4, condemning the programme maker’s actions surrounding the now infamous ‘Fight Night’, during which violence erupted amongst housemates on the reality TV show.According to Ofcom, the ‘intensity and repetition of verbal and physical violence exceeded viewers’ expectations’ on the night in question,… Continue reading Ofcom Slams Big Brother Over Fight Night Fracas