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Advertising giant, WPP, exceeded expectations in the third quarter of this year, as revenue rose by nearly 4% to £1.068 billion, marking the first time ever the company has broken through the billion-pound barrier in a three-month period. Today’s trading update for July to September 2004 shows, revenues in the United Kingdom grew by 12%,… Continue reading WPP Revenues Grow By 4% To Exceed Expectations And £1bn Barrier

Advertising giant, WPP, exceeded expectations in the third quarter of this year, as revenue rose by nearly 4% to £1.068 billion, marking the first time ever the company has broken through the billion-pound barrier in a three-month period.Today’s trading update for July to September 2004 shows, revenues in the United Kingdom grew by 12%, outstripping… Continue reading WPP Revenues Exceed Expectations And £1bn Barrier

ITV has secured independent tour operator James Villas as the exclusive sponsor of the fourth run of dayitme chat show Today With Des and Mel.The deal, which was brokered by Nick Evans at ARM-Direct and Stewart Hunt at ITV Sales, includes full broadcast sponsorship of the line show on ITV1, nighttime repeats and a range… Continue reading Today With Des And Mel Secures Broadcast Sponsor

Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

A disappointing day’s trading yesterday saw all but a handful of media stocks lose value from their share price. United Business Media lost 3.56% to close at 453˝p following its announcement of disappointing advertising volumes for its American technology publishing business.Elsewhere, advertising heavyweight WPP lost 2.24% to close down at 523˝p. This morning sees the… Continue reading Sharewatch: Dismal Trading Sees Media Stocks Plummet

WPP Group’s relatively weak results for the third quarter of 2004 are signalling some doubts about the recovery of the US advertising marketplace. In a statement issued to shareholders this morning, WPP voiced concerns about the prospects for the United States economy in the aftermath of the presidential election, with its fiscal deficit, weak dollar… Continue reading ‘Jury’ Remains Out For US Ad Recovery

Clear Channel has secured a £10 million deal with the UK’s largest owner of shopping centres in a move that will significantly strengthen its point-of-sale advertising business.The company’s Adshel division signed the seven-year deal with Prudential Property Investment Managers, giving it control of 6-sheet posters in 19 major shopping malls across the country, including in… Continue reading Adshel Secures UK’s Largest Shopping Centre Contract

As the Western European t-commerce sector (TV shopping, direct response TV and transactional interactive TV) takes hold , the UK is emerging as the leading player. A new report from Screen Digest and Goldmedia forecasts that total spending in this market will reach 5.2 billion in 2004, with the UK accounting for almost half of… Continue reading UK Leads The Way For T-Commerce

ITV recovered lost ground during September, increasing its average weekly share of viewing in all homes by 3.1% points to rise back above the 20% mark amid criticism over a reliance on poor quality programmes.The broadcaster’s increased total marks a healthy return following a dip in viewing during August. The increased viewing share will be… Continue reading TV Market Round-Up – September 2004

Emap has moved to strengthen its radio business with the appointment of Shaun Gregory as managing director of national brands and Travis Baxter as head of the Big City network.The shake-up will see Gregory (pictured), previously Emap Performance’s director of development, assume responsibility for the growth of the company’s portfolio of national radio networks including… Continue reading Emap Strengthens Radio Business With New Appointments