The Advertising Standards Authority has unveiled a new brand identity as it prepares to assume responsibility for handling complaints about television and radio commercials.From 1 November media regulator Ofcom will contract out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press and… Continue reading ASA Revamps Brand Identity Ahead Of New Powers
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Capital Radio was seen in focus yesterday with shares rising by 2.23% to close at 401žp after the latest RAJAR audience figures revealed that the group’s flagship London station had increased its share of listening in the capital.Traders responded positively to news that Capital 95.8 FM’s listening share in London had risen to 7.2% in… Continue reading Sharewatch: City Responds Well To Capital
Viacom Brand Solutions has appointed sales director Nick Bampton as acting managing director until a replacement is found for Paul Curtis, who left to join Sky Media earlier this week.Bampton will temporarily head up the brand focused sales house, which handles airtime for the MTV, VH1, Nickelodeon and Paramount channels. He will report directly to… Continue reading Bampton Takes Temporary Charge Of Viacom
The impending award of an FM radio licence in Manchester continues to draw proposals from the nation’s largest broadcasting companies, with GMG the latest radio operator to throw its hat into the ring, offering a 24-hour speech and news station for the region.The station, to be named Channel M Radio, would provide the city with… Continue reading GMG Plans Round The Clock Talk Radio For Manchester
Speculation that Scottish Radio Holdings is on the brink of being take-over by Emap has intensified following news that the company is looking for advisors in anticipation of a potential deal. Speculation has been rife that Emap would launch a take-over bid for Scottish Radio Holdings since the cross-media giant expressed an interest in increasing… Continue reading Emap May Move On Scottish Radio Holdings Next Year
BSkyB has launched its free-to-air digital satellite package, Freesat, offering viewers more than 200 television and radio channels for a one-off payment of £150.The service, unveiled by BSkyB chief executive James Murdoch, is being seen by many as an attempt to rival the success of the BBC-backed Freeview platform, which has gone from strength to… Continue reading BSkyB Launches Freesat To Rival Freeview
The parent group of WPP’s Insight division, Kantar Group, has acquired China’s largest independent market research network, Oracle. Following the acquisition, Oracle will join Kantar’s Added Value network and will be branded as Oracle Added Value. Founded in 1994, Oracle employs 130 people and generated revenues of HK$65 million last year. The purchase, which follows… Continue reading WPP Acquires Oracle Market Research
Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers. The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for… Continue reading Newspapers Need To Be ‘Cleverer’ To Profit From Digital Content
Satellite giant BSkyB suffered a dip in share price yesterday, losing 2.12% to close at 495źp ahead of the launch of its free to air satellite service today.The company’s package of more than 200 television and radio channels is an attempt to compete with the BBC-backed Freeview service, but has been criticised by some analysts,… Continue reading Sharewatch: BSkyB Shares Fall Ahead Of FreeSat Launch
Sky Media has appointed Paul Curtis to the newly created position of deputy managing director, following the departure of Mark Chippendale as head of advertising sales last month.Curtis, currently managing director of Viacom Brand Solutions, will report to Nick Milligan, managing director of Sky Media, with a brief to deliver more integrated solutions to advertisers… Continue reading Sky Picks Curtis As New Advertising Sales Boss
