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UK advertising expenditure is expected to rise by 4.2% in 2005, with the internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast. All media is forecast to increase over the next year, with the internet leading the way; predicted to rise by an impressive 38.1%.… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

Independent media communications specialist, Carat, has today released revised advertising growth forecasts for 2004, saying that continued recovery in the European markets has helped fuel global adspend ahead of previous expectations, up 6% year on year. In September last year, Carat predicted that advertising expenditure for 2004 would close 5.7% (see Carat Revises 2004 &… Continue reading European Growth Fuels 2004 Global Adspend

Information publisher Reed Elsevier saw the biggest jump in share price, gaining 2.86% to close at 494źp, making them the leaders of yesterdays market.The rise follows a downbeat trading statement issued by the company in November which predicted that investors would see a stagnation in earnings growth this year.Elsewhere, broadcaster Scottish Media Group saw its… Continue reading Sharewatch: Reed Up Despite Predicting Stagnant Earnings

JanuaryNews that the UK was the the world’s ninth largest broadband country set 2004 off to an optimistic start in January, with research firm Point Topic stating that broadband is “clearly established as one of the fastest growing new technologies in history” (see UK Becomes A High Speed Haven For Internet Users).Online advertisers were also… Continue reading NewsLine End Of Year Round-Up: New Media

The Interactive Advertising Bureau has announced the appointment of its new chief executive, selecting former head of advertising at Vodafone, Guy Phillipson, to be Danny Meadows-Klue’s successor at the industry body.Phillipson has been head of advertising at Vodafone since July 1999, with his responsibilities including annual brand, consumer, business, new media and sponsorship expenditure of… Continue reading IAB Appoints New Chief Executive To Replace Meadows-Klue

Britain’s mobile phone users welcomed in 2005 with a record-setting flurry of text messages, according to the Mobile Data Association, sending a massive 133 million texts between midnight on 31 December 2004 and midnight on January 1st.The total recorded messages sets a new record daily total, with person to person texts sent across the UK’s… Continue reading New Year Text Message Craze Sets Record

Channel 4 has announced that it will now donate an extra percentage of the revenue generated by votes for Celebrity Big Brother to the south east Asia tsunami relief effort, resulting in all profits from viewer voting being donated to charity.The broadcaster had previously pledged to donate 16p of every vote via telephone, mobile and… Continue reading Channel 4 Donates Big Brother Vote Revenue To Tsunami Relief

The Radio Advertising Bureau has delivered a damning appraisal of the Newspaper Marketing Agency’s recent Measuring Advertising Effectiveness of Newspapers study, claiming that the methodology used was unsuitable and has resulted in radio broadcasters being shown in a poor light.The RAB stated that it had received several questions from heads of radio and radio sales… Continue reading RAB Picks Holes In NMA Ad Effectiveness Study

Consumer magazine publishers Future Network lead yesterday’s trading amongst media stocks, gaining 2.05% to close at 74˝p. The company plans to launch at least nine new magazines in the New Year and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.Media communication and research group Aegis Group… Continue reading Sharewatch: Future Network Looking Strong For New Year