Emap has today announced plans to launch the UK’s first weekly glossy for women in an attempt to replicate the success enjoyed by Zoo in the men’s market.The publisher of Heat, Closer and FHM is gearing up the launch of a British version of upmarket Italian magazine, Grazia, with a budget of more than £16… Continue reading Emap Launches Grazia As UK’s First Weekly Glossy
More Industry News articles
Publisher, Northern & Shell, has made a pre-tax loss of £3.2 million last year, compared to a profit of £16.6 million in 2002, as owner Richard Desmond paid himself £46.2 million, according to accounts filed at Companies House. In 2003, Desmond paid himself a salary of £15.1 million, a significant increase compared to the £629,000… Continue reading Northern & Shell Move In To Loss As Desmond Gets £46 Million Pay
BBC Good Food magazine is launching a spin-off title called Vegetarian Christmas, aimed at readers catering for people with special dietry requirements over the festive period.The one-off title, published once a year since 2000, goes on sale on 5 November for eight weeks with a cover-price of £2.60 and an initial print run of 110,000.… Continue reading BBC Good Food Launches Vegetarian Spin-Off Title
WPP chief executive Sir Martin Sorrell looks set to dismiss concerns of a slowdown in the advertising recovery this week when he reveals a rise in third quarter revenues at the company.Industry analysts expect WPP to report revenues of £1.05 billion for the three months to September, up 2% on the same period the previous… Continue reading Strong WPP Results To Boost Advertising Industry
ITV3, the new digital channel for older, upmarket viewers, has today unveiled its on-screen branding ahead of its planned launch next week.The channel has developed ID’s, promotional packaging and junction elements to reflect the ‘quality and diversity’ of the programming line-up, which will include a mix of Hollywood movies and classic dramas such as Cold… Continue reading ITV3 Unveils On-Air Branding Ahead Of Launch
Fixed telephone lines in the home could soon become a thing of the past, according to new research, as many consumers expect voice and data services to become mainly wireless in the next two years. The study by mobile phone maker, Nokia, shows more and more people are moving away from land lines to use… Continue reading Wireless Voice & Data Services Replacing Home Land Lines
Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool
Kelvin MacKenzie’s Wireless Group was seen in focus last week, rising by 4.26% to close at 73˝p on Friday, following the revelation of an impressive increase in listening for its national speech station talkSPORT during last week’s RAJAR results.talkSPORT’s boost in listening was due mainly to its coverage of the Euro 2004 championships, as the… Continue reading Sharewatch: Wireless Group Rises Following RAJAR Boost
The impact of personal video recorders is expected to hit the UK commercial broadcasters the hardest, with television advertising revenue predicted to drop in Britain by nearly 4.0% by 2010, according to a new report from Merrill Lynch.The PVR – Rise of The Machines report shows that PVR penetration in the UK is expected to… Continue reading PVRs To Hit UK Commercial Broadcasters Hardest
New digital television customers will be spoilt for choice this Christmas, as Telewest announces its latest promotional drive to bring low cost cable to high street retailer, Dixons.The new retail partnership will see Telewest’s Essential TV package of popular channels offered exclusively at a low monthly cost in 55 Dixons stores nation-wide. The package will… Continue reading Telewest Pressures Digital Rivals With Dixons Deal
