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Media research needs to concentrate more on qualitative methods to deliver better return on investment, according to Antony Young, chief executive of ZenithOptimedia.Delivering the opening day’s keynote speech at this year’s MRG conference in Madrid, Young stated that media research needs to let go of the “comfort blanket” of quantitative research and instead concentrate on… Continue reading ZenithOptimedia Chief Outlines Qualitative Research Vision

Rupert Murdoch’s News Corporation has posted an 18% increase in the first quarter of 2005, as profits jumped to $761 million year-on-year. The strong profit growth was fuelled by a 4% increase in revenue, which was spurred by double digit earning gains in television, cable, newspapers, magazines and supplements. During a telephone conference for reports… Continue reading ‘Another Record Year’ Expected From News Corp

A High Court judge yesterday requested more time to consider whether Kelvin MacKenzie’s multimillion pound law suit against RAJAR should proceed to trial next year.RAJAR had been hoping that His Honour Mr Justice Lloyd would strike out MacKenzie’s claims that alleged flaws in the radio rating’s body’s research have caused his flagship talkSPORT radio station… Continue reading Judge Reserves Decision Over RAJAR Court Case

This year’s Media Research Group conference in Madrid kicked off yesterday, with a retrospective look at the progress made in its 40 year history before the podium was opened to three days of research presentations from some of the industry’s most respected figures.Delivering a rather rose-tinted presentation on the Group’s achievements, Neil Shepherd-Smith, the MRG’s… Continue reading Media Research Group Conference Kicks Off In Madrid

The US internet access services market is expected to have strong single digit growth over the next five years, with broadband revenues remaining as the single largest driver in this sector. As demand for internet dial-up services continue to decline, access to the web via broadband is expected to remain strong in both the consumer… Continue reading US Internet Access Market Continues To Grow

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Richard Desmond is understood to be considering radical plans to relaunch the Daily Express as a national free-sheet, in an attempt to boost flagging circulation figures.Reports suggest the chairman of Express Newspapers has asked Christian Toksvig, the company’s international operations director and expert on the free-sheet market, to investigate the viability of the move.The Daily… Continue reading Desmond Ponders Relaunching Express As Free-Sheet

Advertisers need to work harder at building emotional elements into their campaigns in order to succeed against rivals, according to Kevin Dundas, chief executive of Saatchi & Saatchi.Speaking at the Media Research Group conference in Madrid, Dundas claimed that “brands are over”, pointing to the increased quality of today’s products making advertising on a particular… Continue reading Dundas Spreads The Love At MRG Conference

Radio groups were seen in focus yesterday with Capital and GWR seeing shares rise by 2.41% and 0.58% respectively as they ploughed with merger plans. However, reports suggest the £711 million deal could be delayed by up to six months if advertisers and rival radio groups call for a full Competition Commission enquiry (see Capital/GWR… Continue reading Sharewatch: Radio Groups In Focus As Shares Rise

Clear Channel has secured an exclusive nine year contract with Edinburgh Council to sell billboard advertising in the city following five-way competitive pitch.The deal represents the first time that Edinburgh Council has put a single city-wide billboard advertising contract out to tender. It will see Clear Channel assume responsibility for all billboards on council land,… Continue reading Clear Channel Snaps Up Edinburgh Billboard Contract