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The Independent has announced a management reshuffle designed to boost its creative advertising solutions department and increase the range of offerings available to clients.The newspaper’s latest round of management musical chairs sees Keith Yonish, currently head of Independent Solutions, promoted to the newly created role of creative director. Yonish’s team will be strengthened by Suzan… Continue reading Independent Reshuffles To Strengthen Solutions

US industry leaders expect online advertising spend to double by 2007, according an American Advertising Association survey. The second annual AAF Survey of Industry Leaders on Advertising Trends, which involved 121 leading advertisers, showed that on average 8.35% of the media budget was allocated to online advertising in 2004. By 2007, however, this figure is… Continue reading US Online Spend To Double By 2007

The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association. The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption… Continue reading Internet Accounts For 20% Of European Media Consumption

Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market. The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in… Continue reading Financial Times Expected To Break Even By Year End

Rupert Murdoch’s News Corporation yesterday unveiled plans for keeping potential take-over bidders at bay, following a move by Liberty Media last week which saw it raising its stake in the group from 9% to 17%. According to today’s Financial Times, the plans, which were approved at last weekends board meeting, would see News Corp’s shareholders… Continue reading News Corp Puts Plans In Place To Stop Potential Take-Over Bids

Freeview will today tell the government that the cost to consumers of converting Britain to digital TV is likely to be in the region of £1 billion, a third more than previously estimated. Research commissioned by Freeview and carried out by TNS Research, showed that the cost of digital terrestrial TV more than doubles for… Continue reading ‘Digital Britain’ Will Incur £1bn Bill

ITV enjoyed a rise of 0.47% on its share price yesterday, closing at 107žp. The broadcaster was preparing to publish the results of research into the effectiveness of television advertising on sales, forming part of its recently launched Values of Fame marketing campaign.The results mark the culmination of eight years of research by ITV, which… Continue reading Sharewatch: ITV Rises As Ad Research Nears Completion

In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool

class=”article”>The Media Research Group conference in Madrid attracted papers and presentations from every area of the industry. Derek Jones, managing director of MediaTel Group, takes a look at the best and the worst that the conference had to offer…The MRG 40th Anniversary conference ended on Friday rather as it had begun – a little weakly… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

The BBC has announced plans to rein in its £111 million internet operations and close a raft of websites in response to criticism from a review commissioned by the Government earlier this year.The Corporation’s board of governors yesterday published their response to the Graf review and outlined a new remit for bbc.co.uk, which has come… Continue reading BBC Announces Radical Shake-Up Of Online Operations