More Industry News articles

Global information and news group, Reuters, has confirmed it is in exclusive talks with telecoms giant, BT about the sale of its financial extranet, Radianz, which was set up as part of a joint venture with communications group, Equant. As part of the deal, Reuters has agreed to purchase Equant’s 49% stake in Radianz for… Continue reading BT To Buy Reuters Financial Extranet

Sky Media has appointed Paul Curtis to the newly created position of deputy managing director, following the departure of Mark Chippendale as head of advertising sales last month.Curtis, currently managing director of Viacom Brand Solutions, will report to Nick Milligan, managing director of Sky Media, with a brief to deliver more integrated solutions to advertisers… Continue reading Sky Picks Curtis As New Advertising Sales Boss

Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers. The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for… Continue reading Newspapers Need To Be ‘Cleverer’ To Profit From Digital Content

IPC’s veteran music weekly NME has secured Wella ShockWaves as the headline sponsor of its annual awards, which are to be broadcast on Channel 4 early next year.The event will be held on Thursday 17 February in London and will be promoted by a week of programming on Channel 4 featuring highlights from the awards… Continue reading NME Secures ShockWaves To Sponsor Annual Awards

Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers.The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for other… Continue reading Newspapers Must Be ‘Cleverer’ To Profit From Digital Content

News Group Newspapers is continuing to shake-up its senior sales team with the appointment of Ian Clark to the role of commercial director.The new role will see Clark, previously director of advertising, head-up a team responsible for growing all revenue streams across News Group’s commercial operations including advertising, news group digital and the enterprise division.Clark… Continue reading News Group Appoints New Commercial Director

New research has revealed that household names are failing to protect their brands online because they are not putting in place appropriate copyright protection. According to brand asset management company, Brandworkz, top 100 global groups with a brand value of over $1 billion, such as Coca Cola, Microsoft and Smirnoff, are being careless when it… Continue reading Top 100 Global Groups Not Protecting Their Brands Online

Media buyers will soon be able to bid for advertising space using a new online business exchange listing a range of press, internet, broadcast and outdoor opportunities.From spring 2005, Myadbase.com will allow media buyers to view and purchase advertising space via an online auction or fixed pricing method similar to that currently used by online… Continue reading Online Auction Site Launches For Media Buyers

The chief executive of French advertising giant, Publicis, has said that buying Parisian based Havas ‘is not really something we need desperately’. Ever since Havas lost out on the bid for Grey Global of the US to WPP, speculation about a take-over bid has been surrounding the group and the natural buyer would be Publicis,… Continue reading Publicis Boss Says He Is Not Desperate To Buy Havas

ITV has announced the launch of its 24 hour interactive service on Sky Digital, extending its current crop of one-off interactive TV show tie-ins to become a fully fledged, always-on interactive service.Dubbed ITVi 24/7, the service will carry a range of services on both ITV1 and ITV2. Amongst the content available to viewers from launch… Continue reading ITV Boosts Interactive To Run Services Non-Stop