More Industry News articles

Europe has nearly twice the number of television households as North America, but still drags behind its US cousin in terms of digital penetration, according to new research.By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable or satellite service, compared to 126 million in North… Continue reading Free Terrestrial TV Hampering Digital Penetration

Internet product research is responsible for driving $180.7 billion of consumer spending offline, compared to $106.5 billion in direct online shopping, says a new report from Dieringer Research Group. The survey, which was conducted among 3000 US consumers, revealed that not only did web-based research spur online purchases, it actually fuels offline shopping more, with… Continue reading Online Research Spurs Offline Spending

The Telegraph Group has appointed John Allwood as executive director, poaching the high-flying boss from telecoms firm Orange and marking the second appointment since the Barclay Brothers acquired the newspaper publisher in June.The appointment sees Allwood relinquish his position as executive vice president at Orange after four years. Having previously held posts at News International,… Continue reading Telegraph Group Appoints Allwood As Executive Director

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

Video Networks, owner of internet and digital TV provider HomeChoice, has announced the addition of PlayBite to its line up of entertainment services in an attempt to attract younger audiences with the UK’s first on-demand games channel.The new channel will promote the best games available for download via Video Network’s games website, playbite.co.uk. The website… Continue reading HomeChoice Targets Youth Audiences With Games Channel

The BBC has revealed that its latest high-profile signing, Graham Norton, is to present a new dancing talent-competition called Strictly Dance Fever.The show follows the success of the the BBC’s Strictly Come Dancing and aims to capitalise on the current wave of interest in amateur dancing by giving thousands of ordinary people the chance compete… Continue reading Norton To Front Come Dancing Spin-Off For BBC

Visitors to London’s Transport Museum will soon be able to step back through the ages of advertising on the capital’s transport networks, as Viacom Outdoor prepares to sponsor the museum’s new art gallery in Covent Garden.The £180,000 sponsorship forms part of a major re-development of the London Transport Museum beginning next year. The new art… Continue reading Viacom To Sponsor London Transport Museum Gallery

Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits.According to today’s Times, a number of jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for £845 million.The… Continue reading WPP Planning To Cut 7% Of Jobs At Grey

ITV’s website for children has taken on a new look to promote the launch of Shark Tale, the new computer-animated movie from Dreamworks.United Virtualities has launched an Ooqa-Ooqa branded browser campaign for the movie, which will run for three weeks on www.citv.co.uk in the UK and concurrently in a range of other markets including France,… Continue reading CiTV Website Takes On Shark Tale Branding

The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push