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ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as world-wide advertising confidence holds despite oil and consumer uncertainties.After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising expenditure… Continue reading Advertising Market Looks Set To Grow By 6.2%

The BBC has revealed that its latest high-profile signing, Graham Norton, is to present a new dancing talent-competition called Strictly Dance Fever.The show follows the success of the the BBC’s Strictly Come Dancing and aims to capitalise on the current wave of interest in amateur dancing by giving thousands of ordinary people the chance compete… Continue reading Norton To Front Come Dancing Spin-Off For BBC

Visitors to London’s Transport Museum will soon be able to step back through the ages of advertising on the capital’s transport networks, as Viacom Outdoor prepares to sponsor the museum’s new art gallery in Covent Garden.The £180,000 sponsorship forms part of a major re-development of the London Transport Museum beginning next year. The new art… Continue reading Viacom To Sponsor London Transport Museum Gallery

Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits.According to today’s Times, a number of jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for £845 million.The… Continue reading WPP Planning To Cut 7% Of Jobs At Grey

ITV’s website for children has taken on a new look to promote the launch of Shark Tale, the new computer-animated movie from Dreamworks.United Virtualities has launched an Ooqa-Ooqa branded browser campaign for the movie, which will run for three weeks on www.citv.co.uk in the UK and concurrently in a range of other markets including France,… Continue reading CiTV Website Takes On Shark Tale Branding

Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits. According to today’s The Times, one in six jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for… Continue reading WPP To Cut 17% Of Jobs At Grey

The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN