More Industry News articles

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers

ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show

HomeChoice, the broadband and digital television provider, is to boost the amount of interactive content available to viewers through a new deal with ICTV, owners of a powerful interactive delivery system known as HeadendWare.The new deal will see HeadendWare technology employed alongside HomeChoice’s proprietary video on demand technology to provide increased interactive services to viewers,… Continue reading HomeChoice Signs Interactive Content Deal

ITV saw its share price flounder yesterday, losing 0.93% to close at 106žp. The continued decline came on the day the broadcaster announced the appointment of Mark Trinder as its new head of advertiser relationships (see ITV Sales Appoints Trinder As Advertising Boss).The decision to install Trinder is the latest in a long line of… Continue reading Sharewatch: ITV Falls Despite Renewed Advertiser Focus

Cable group, NTL, has received at least 15 offers for its broadband division which could potentially sell for £1.2 billion. According to reports, sources close to the division, which includes the transmitter network for UK commercial television, said they were not entirely sure that a sale was even being considered. Last month, NTL confirmed it… Continue reading NTL Receives 15 Bids For Broadband Division

Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS).From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of 1998.According… Continue reading Research Shows 52% of UK Households Now Online