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Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over

BSkyB saw stock dip by 0.26% yesterday to finish at 479žp as investors digested news of an extensive cross-media campaign designed to promote the satellite broadcaster to the million of viewers who still do not subscribe to it (see Sky Targets Digital Refuseniks With Cross-Media Campaign).ITV was also seen in focus yesterday with shares rising… Continue reading Sharewatch: BSkyB Dips On News Of Advertising Push

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’.In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates continue… Continue reading UBC Claims Outlook Is Positive For This Year

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Centaur Holdings, publisher of Money Marketing and Marketing Week, has experienced strong revenue growth during the second half of this year, pushing pre-tax profit to £3.4 million.The group, which was AIM listed in March this year, has saw turnover increase by 9% to £68.3 million for the year ending 30 June 2004, while advertising revenue… Continue reading Centaur Encouraged By Revenue Recovery

The BBC has indicated that it would rather pursue partnerships or joint ventures for its commercial arm, BBC Worldwide, rather than sell it or see it floated on the stock market, as previous reports have suggested.Speaking at a Royal Television Society dinner yesterday, the BBC’s director-general, Mark Thompson, confirmed the publicly-funded broadcaster was reconsidering ownership… Continue reading BBC Prefers Partnership Deals For Worldwide

The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign

The BBC has indicated that it would rather pursue partnerships or joint ventures for its commercial arm Worldwide rather than sell it or see it floated on the stock market, as previous reports have suggested. Speaking at a Royal Television Society dinner yesterday, the BBC’s director-general, Mark Thompson, confirmed the publicly-funded broadcaster was reconsidering ownership… Continue reading BBC Prefers Partnership Deals For Worldwide, Says Thompson

Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival to the BBC in the digital age.The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC