More Industry News articles

Virgin is to become the first UK broadcaster to launch visually enhanced radio for mobile phone users, in a move that will provide a range of new commercial opportunities for advertisers.The service will become available early next year when the new generation of visual radio-enabled Nokia handsets launches in the UK. Users will initially be… Continue reading Virgin Launches Visual Radio For Mobile Phones

European countries will not have achieved the full switch to digital television by 2010 despite the best efforts of Governments across the continent to promote the transition, according to the latest research from Informa Media Group.Despite many of Europe’s Governments working towards plans to ensure the analogue signal is switched-off in the next six years,… Continue reading European Plans For 2010 Digital Switch-Off Falter

IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team

Irish ITV franchise, Ulster TV, continued to rise yesterday, building on is success last week to close 2.40% higher following publication of strong interim results. The broadcaster announced an increase of 29% in group profit for the six months to June 2004, as well as predicting a continued increase for the rest of the year… Continue reading Sharewatch: Positive Results Boost Ulster TV

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Media regulator Ofcom has announced proposals to deregulate the use of the UK’s radio frequencies, allowing more services to share the airspace and extending the offerings currently available from broadcasters.Ofcom currently splits the use of radio signals into 11 categories for specific types of usage, including aeronautical and maritime, amateur and citizens and broadband fixed… Continue reading Ofcom To Free Radio Spectrum For Multiple Uses

The Daily Telegraph has teamed up with airline bmi to offer readers flights to a range of European destinations for £50 return this winter.The promotion, which is the latest in a long line of initiatives designed to raise the profile of the Daily Telegraph, launches in the paper on Saturday 25 September with the support… Continue reading Telegraph Teams With BMI For Cut-Price Flight Offer

Capital Radio and GWR have confirmed they are in merger talks to create a single broadcaster worth more than £700 million, in a move that could kick start the long-awaited consolidation of the commercial radio industry.The two companies, which have been in discussions since the Government relaxed the ownership regulations at the start of this… Continue reading Capital And GWR Confirm £700 Million Merger Talks

Advertisers and media agencies have expressed concern that the potential £700 million merger of Capital and GWR to form the UK’s most powerful commercial radio group could substantially lessen competition in the market for airtime sales.The Incorporated Society of British Advertisers and the Institute of Practitioners in Advertising say they are analysing the “exact” implications… Continue reading Advertisers Express Concern At Radio Merger Plans

Associated New Media, the digital publishing division of Associated Newspapers, has underlined its commitment to market research and intelligence with the creation of a dedicated research division to provide advertisers with information about users of its websites.The new division, dubbed Insight, will provide Associated New Media with on-going research and knowledge, informing all areas of… Continue reading Associated New Media Creates Dedicated Research Arm