More Industry News articles

The Government’s media regulator, Ofcom, has outlined the steps that have to be taken to ensure the UK’s terrestrial broadcasters are ready for a fully digital future, which could become a reality as early as 2007.The consultation document adds weight to previous reports which predicted that analogue switch-off will become a reality for commercial television… Continue reading Ofcom Announces Plans For Early Digital Switch-Over

Cheaper clothes prices helped push the UK rate of inflation lower during August, according to official figures released today by the Office of National Statistics.The data shows that the Consumer Prices Index dipped to 1.3% last month, down from 1.4% in July, bringing it further below the Bank of England’s current target of 2%.The underlying… Continue reading UK Inflation Inches Lower During August

The Independent is hoping to woo media planners and buyers with a viral marketing campaign and video game designed to raise the profile of its recently launched compact edition and attract more advertising revenue.The ‘Compact Catch’ game has been e-mailed to over 600 key industry figures and the newspaper hopes it will spread further from… Continue reading Independent Targets Planners And Buyers With Viral Push

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

‘The newspaper is the new mass-market medium’, according to the chief operating officer of Independent News & Media. Speaking at the World Association of Newspapers (WAN) 39th annual congress, Gavin O’Reilly, who is also the first vice president of WAN, put forward the ten reasons why he thinks newspapers are still the best advertising medium.… Continue reading Ten Reasons Why The Newspaper Is The New Mass Market Medium

Media super-regulator Ofcom has rejected the complaints of almost 50 viewers who claimed that a controversial television commercial for Golden Wonder’s Nik Naks was offensive and unsuitable for children.The 30-second spot, which parodied a scene from Alien, saw a giant Nik Nak burst from a man’s stomach accompanied by a voiceover encouraging viewers to ‘Eat… Continue reading Ofcom Not Offended By Golden Wonder’s Nik Naks

The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online

Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising

BBC Magazines will expand its pre-school portfolio later this month with the launch of a new title called Hi-5 targeting children aged between three and six.The magazine launches on 22 September with a coverprice of £1.99 and is based on the critically acclaimed Australian television programme, which has been showing on Channel Five’s Milkshake slot… Continue reading BBC Magazines Prepares Hi-5 For Pre-Schoolers

Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy