More Industry News articles

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association.Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to over… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN

ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005. In a pre-close trading update, Future said that it hopes to launch two new US… Continue reading Future To Launch At Least Nine Magazines In Next 12 Months

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview. Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation said, the company could withstand competition from the BBC backed free-to-air… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets. The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

Satellite TV giant BSkyB performed poorly yesterday, dropping 1.38% to close at 483p as concern continued amongst investors over slowing subscriber growth. The company has recently signed sponsorship deals with several radio stations to boost its profile amongst non-typical audiences.The pay TV heavyweight recently agreed a sponsorship deal with Classic FM to cover its daily… Continue reading Sharewatch: BSkyB Dips Amid Continued Subscriber Worries

Channel 4 has announced a sponsorship deal with electronics manufacturer Sony, which will see the firm’s iconic Walkman brand sponsor the broadcaster’s fortcoming UK Music Hall of Fame.The six-week deal will link Sony’s new hard disc HDI Network Walkman with Channel 4’s run down of contemporary musicians and artists from the past five decades. The… Continue reading Channel 4 Secures Sony To Sponsor Music Hall Of Fame