More Industry News articles

Emap’s Magic 105.4 FM is launching a £1.5 million television advertising campaign to strengthen its position in the increasingly competitive London market.The campaign, which is the first to be created by St Luke’s since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

New research indicates that the massive interactive coverage afforded to this year’s Olympic Games by the BBC has paid off, as the Corporation celebrates record audiences and unprecedented usage of its services.The BBC’s figures show that nearly nine million digital satellite viewers pressed the red button on their remote controls, accessing the BBC’s interactive services… Continue reading Interactive Olympics Draws Millions To BBC

As time draws closer to the bidding deadline for US advertising firm, Grey Global Group, WPP are thought to be putting together an offer of cash and shares worth around $1.3 billion.According to a report in The Times, the bid from the advertising giant’s chief executive, Sir Martin Sorrell, will be joined by an offer… Continue reading WPP Prepares $1.3 Billion Offer For Grey

Highbury Entertainment has announced the return of Mike Frey to the UK to succeed Mark Simpson as managing director following a three-year stint heading the company’s Australian division.The move will give Frey responsibility for Highbury Entertainment Bournemouth, formerly Paragon Publishing, Highbury Entertainment London and Highbury Entertainment Business. He will take up his post on 22… Continue reading Highbury Entertainment Welcomes New Managing Director

Global market research group, Aegis, has today unveiled that revenues for the first six months of 2004 have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than expected new business wins. Pre-tax profits from January to June grew to £294.5 million as a result of the ‘global… Continue reading New Business Wins Spur On Revenues At Aegis

Global market research group, Aegis, has today unveiled that revenues for the first six months of 2004 have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than expected new business wins.Pre-tax profits from January to June grew to £294.5 million as a result of the ‘global brand… Continue reading New Business Wins Spur On Revenues At Aegis

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

As a result of strong half year results from Taylor Nelson Sofres (TNS), Merrill Lynch is revising upwards its 2004 and 2005 organic growth expectations for the market research group. Merrill Lynch has said as a result of good half year sales and expectations of market growth by TNS in the region of 3-4%, organic… Continue reading Revised TNS Forecasts From Merrill Lynch

Five has become the latest broadcaster to offer advertisers the option of launching interactive television campaigns in a move that paves the way for enhanced commercials for those viewing the channel via digital satellite.The move comes ahead of Five providing interactive programme support for its latest reality-TV programme The Farm and opens its airspace for… Continue reading Five To Offer Advertisers Interactive Elements