More Industry News articles

Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy

The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online

Proposed food marketing restrictions could cost the advertising industry upwards of £375 million, around three quarters of its total annual revenue, according to figures from industry regulator Ofcom and the Advertising Association.The figures suggest that products aimed primarily at children would bear the brunt of any restrictive legislation, as they account for the majority of… Continue reading Restrictions On Food Advertising Could Cost £375 Million

The Sunday Times will publish its biggest ever Style supplement on 19 September, packing the 156-page seasonal fashion special with exclusive features on Madonna’s wardrobe and England’s most fashionable health gurus.The autumn special will focus on the ‘hottest and hippest’ trends for the season, forming what the newspaper claims is an ‘invaluable and luxurious handbook’… Continue reading Times Boosts Fashion Coverage With Bumper Supplement

Kelvin MacKenzie looks set to drag a second broadcast heavyweight kicking and screaming into the court room later this year, as the outspoken radio chief’s Wireless Group initiates legal proceedings against BBC Radio Five Live.The Wireless Group claims that the BBC has indulged in anti-competitive bidding and is monopolising Premiership football commentary rights by grossly… Continue reading Wireless Group Targets BBC With Legal Action

Digital switch-off, audience measurement and the impact of convergence on traditional spot advertising are just some of the big issues due for discussion at this year’s forthcoming European Television Symposium in Berlin.The two day event, entitled Managing Change, will see a range of international speakers examine the state of the industry by asking what lessons… Continue reading Television Symposium Tackles Convergence Head On

Broadband internet has established itself as a firm favourite in the UK, as 41% of web surfers now opt for a high-speed connection when going online.According to new research from global market research group, NOP World, the growing popularity of the internet in the UK, which now reaches 58% of the population (26.8 million), has… Continue reading UK Broadband Usage To Double In Six Months

The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion

IPC Media has constructed a wide-ranging advertising package across four of the company’s publishing groups to promote the DVD launch of Warner Home Video’s Nip/Tuck drama series on cosmetic surgeons.Magazines in the IPC tx, Connect, SouthBank and Ignite! divisions will carry a range of advertorial and editorial promotions to raise awareness of the launch, with… Continue reading IPC Secures Nip/Tuck For Advertorial Promotion

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US. The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create… Continue reading Publicis Ponders Creation Of Single Buying Point