As time draws closer to the bidding deadline for US advertising firm, Grey Global Group, WPP are thought to be putting together an offer of cash and shares worth around $1.3 billion. According to a report in The Times, the bid from the advertising giant’s chief executive, Sir Martin Sorrell, will be joined by an… Continue reading WPP Prepares Bidding Offer For Grey
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Mark Thompson, the BBC’s director general, has played down rumours that the Corporation is planning to sell off its commercial arm, BBC Worldwide, and attempted to diffuse speculation of a tie-up between the BBC and Channel 4, stating that a merger could occur between the BBC and any of the UK’s commercial broadcasters. In an… Continue reading Thompson Plays Down BBC Mergers And Worldwide Sell Off
Global advertising group, Aegis, made the day’s largest climb yesterday, rising by 6% to close at 95žp as the company unveiled strong revenues for the first six months of 2004. The group’s interim results show revenues to have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than… Continue reading Sharewatch: Aegis Boosted By Positive Results
Mobile gaming services, are expected to generate $1.8 billion each year by 2009 and although generating a substantial sum, are expected to remain a niche market, accounting for just over 4% of total wireless data revenues. According to the new report Mobile Gaming Services In The US 2004-2009, from market research firm In-Stat/MDR, it is… Continue reading Rapid Growth Ahead For Mobile Gaming Services
Communications giant BT Group has announced the launch of its largest ever global business to business marketing campaign in an attempt to underline its position as a global information technology and networking company.BT claims the mammoth £26 million campaign will position it in the same commercial space as companies like IBM, Accenture and HP, further… Continue reading BT Launches Biggest Ever Promotional Campaign
Dmail, the digital equivalent to email, has just been unveiled with promises of eradicating the problems which email has inherited. The creation of dmail, which has been developed by a Dorest inventor, originates from the oil and gas industry and hopes to be able to put to bed problems such as; spam, virus, security, privacy… Continue reading Digital Mail Rivals Electronic Mail
Mark Thompson, the BBC’s director general, has played down rumours that the Corporation is planning to sell off its commercial arm, BBC Worldwide, and attempted to diffuse speculation of a tie-up between the BBC and Channel 4, stating that a merger could occur between the BBC and any of the UK’s commercial broadcasters.In an interview… Continue reading Thompson Plays Down BBC Mergers And Worldwide Sell Off
Digital video recorder maker, TiVo and the internet DVD rental group, Netflix, are in talks to allow US Netflix subscribers to download films straight from the internet to their TiVo box. According to the latest version of Newsweek magazine, the deal could be sealed sometime this week and is just waiting for TiVo’s board of… Continue reading TiVo And Netflix Team Up To Allow Internet Movie Downloads
The BBC has launched a cross promotion campaign between its market leading Gardeners’ World and Good Food magazines to boost the new BBC book, Delia’s Kitchen Garden with a specially produced Delia Smith supplement accompanying the title’s October issues.The move marks the first time the two magazines have teamed up and will see a close… Continue reading BBC Pushes Delia Book With Dual Magazine Tie In
The return of Ant and Dec’s Saturday Night Takeaway to ITV this autumn will be sponsored by PZ Cussons’ Imperial Leather soap brand, the broadcaster has announced, with the high-rating programme expected to further bolster ITV’s viewing share.The fourth series of the popular Saturday night variety show was secured by Cussons in a seven-figure sponsorship… Continue reading Cussons Coughs Up Cash For ITV’s Takeaway
