Virgin Radio has secured Sky TV as the exclusive sponsor of its high-profile Pete & Geoff breakfast show as part of an extensive brand marketing campaign to be launched the satellite broadcaster later this autumn.The deal, which builds on the an existing eleven year relationship between the two brands, includes full show credits and promotional… Continue reading Virgin Reaches For The Sky With Breakfast Sponsorship
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ITV has reached a “new low” by reverting back to its old habit of increasing revenues while haemorrhaging audiences, according to a wide-ranging new report into the state of the commercial television market from media management consultancy Billetts.The Billets Half Term Report reveals a poor performance for the UK’s largest commercial broadcaster, which has suffered… Continue reading ITV Reaches A New Low With Old Habits Says Billetts
The Incorporated Society of British Advertisers is urging media regulator Ofcom to rethink controversial plans to amend the alcohol advertising codes, claiming the current proposals are “highly prescriptive” and unclear”.In its submission to Ofcom’s public consultation on new codes for broadcast television advertising, ISBA claims that the new regulatory framework could seriously restrict the freedom… Continue reading ISBA Urges Ofcom To Rethink Drinks Marketing Crackdown
Home networking is going from strength to strength, according to the latest report from Parks Associates, which reveals that over 15% of all US internet households have connected their computers to a television or stereo. According to the Digital Media Adapters and Receivers: Analysis and Forecasts report, 75% of households surveyed said that they have… Continue reading US Home Networking Goes From Strength To Strength
The Wireless Group has today announced that operating profits have grown by 108% to over £1.1 million during the first six months of this year, driven by the ‘storming’ success of its flagship station, talkSPORT, and local radio stations. Along with today’s interim results, plans were unveiled for a new talkSPORT Sky television channel, which… Continue reading Wireless Revenues Driven By ‘Storming’ Success Of talkSPORT
The Wireless Group has today announced that operating profits have grown by 108% to over £1.1 million during the first six months of this year, driven by the ‘storming’ success of its flagship station national speech station talkSPORT.Along with today’s interim results, plans were unveiled for a new talkSPORT Sky television channel, which will aim… Continue reading Wireless Revenues Driven By Success Of talkSPORT
Associated Newspapers has seen display advertising revenues rise by a solid 8.5% year on year in the eleven months to August following a strong performance from its daily freesheet Metro and London evening paper the Evening Standard. Metro saw display advertising revenue rise by 25% year on year following the launch of two new franchises… Continue reading Metro And Evening Standard Boost Associated Revenues
The Independent‘s recent transition from broadsheet to compact tabloid has helped push post-tax profits at its parent group, Independent News & Media, up by over 42% to 68.1 million during the first six months of this year.From January to June 2003, operating profit at the Irish-based company has grown by over 25% to 129 million,… Continue reading Record Results Push Independent’s Profits Up 42%
The Independent’s transition from broadsheet to compact tabloid has helped push post-tax profits at its parent group, Independent News & Media, up over 42% to ₏68.1 million during the first six months of this year. From January to June 2003, operating profit have grown by over 25% to ₏129 million, driven by record results in… Continue reading Record Results Push Independents Profits Up 42%
BSkyB has agreed to hand control of its beleagured music channels, Flaunt, Scuzz and The Amp, to rival Chart Show Channels following a wide-ranging review of their performance.The deal will see CSC take charge of the day-to-day running of Flaunt, The Amp and Scuzz, but BSkyB will retain control of advertising sales for the channels… Continue reading Sky Hands Over Music Channels But Keeps Advertising Sales
