More Industry News articles

The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion

IPC Media has constructed a wide-ranging advertising package across four of the company’s publishing groups to promote the DVD launch of Warner Home Video’s Nip/Tuck drama series on cosmetic surgeons.Magazines in the IPC tx, Connect, SouthBank and Ignite! divisions will carry a range of advertorial and editorial promotions to raise awareness of the launch, with… Continue reading IPC Secures Nip/Tuck For Advertorial Promotion

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US. The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create… Continue reading Publicis Ponders Creation Of Single Buying Point

Strong interim results published by terrestrial television giant ITV yesterday failed to lift the broadcaster’s share price into positive growth, with stock dipping by 2.86% to close at 102p.The broadcaster announced that pre-tax profits had by 59% to £132 million in the first half of the year following an improvement in advertising revenue, which grew… Continue reading Sharewatch: Strong Results Fail To Boost ITV

The National Magazine Company has announced the appointment of Matthew Line, a former editor of IPC’s Homes & Gardens, to spearhead a high-profile new launch.Line left Homes & Gardens two years ago to become chief executive of The Prince’s Foundation, where he has been involved in urban design and architecture. Prior to that, he headed… Continue reading Natmags Draws Line To Spearhead New Launch

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point

Commercial broadcaster, ITV, has today announced that pre-tax profits have jumped up 59% to £132 million in the first half of this year, driven by an improvement in advertising revenue which grew by 4% for the group.Although significant improvements were seen across the board for ITV, the biggest achievement comes from its news division and… Continue reading Improved Advertising Revenue Drives ITV Profits Up 59%

Pay-TV and broadband provider HomeChoice has launched a child-friendly remote control allowing access to only those channels deemed suitable by parents and preventing unsuitable content being viewed by curious youngsters.The brightly coloured control, dubbed the MiniMote, is designed to guard against underage viewers accessing adult content via HomeChoice’s television channels or video on demand services.… Continue reading HomeChoice Targets Parents With Child Friendly Remote

The Daily Telegraph will this month become the third national broadsheet to launch a commuter friendly tabloid edition in the form of a spoof title, dubbed The Daily Splat, to mark the launch of the new Renault Modus car.The innovative deal marks the first time that a national newspaper has created a bespoke title for… Continue reading Telegraph Planning To Launch Tabloid This Month

Metro International has secured its biggest advertising campaign to date in the form of a wide-ranging pan-European deal with car manufacturer Mitsubishi valued at £2 million across seven different countries.The deal will see Metro International, which claims to be the world’s largest and fastest-growing international newspaper group, become Mitsubishi’s exclusive print advertising partner for the… Continue reading Metro Secures Biggest Ever Advertising Campaign