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Interactive advertising channel Zip TV has secured Five as the latest commercial broadcaster to use its services, which allow brands to run interactive campaigns across multiple channels without changing the format or design of commercials.The deal follows an identical agreement between Zip and IDS earlier this year and allows viewers to jump from Five’s digital… Continue reading Five Joins Zip TV For Interactive Advertising

ITV’s Fantasy Football has escaped censure from media super-regulator Ofcom following a series of complaints concerning the series’ sexual content and references to the nationalities and religions of presenters and guests.The series, hosted by David Baddiel and Frank Skinner and following this year’s European Championships, was criticised by viewers for its depiction of England coach… Continue reading Fantasy Football Dodges Ofcom Over Complaints

MediaTel.co.uk has created a wall chart to highlight the extent of data now available. The wall chart has been sent to all MediaTel.co.uk subscribers – with the chance to win £100 of shopping vouchers on each of the first three days this week.On the back of your wall chart you will find a number unique… Continue reading MediaTel Wallchart – Today’s Winning Number

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Currently, around 500 television stations stream news or weather forecasts on their websites but only 15% sell related commercial or sponsorship slots, however, this figure is set to triple by the end of this year, says a new report. According to Borrell Associates, although a handful of television stations and newspapers have been streaming video… Continue reading Video Streaming To Open Up Another Ad Revenue Channel

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

BSkyB saw stock dip by 0.26% yesterday to finish at 479žp as investors digested news of an extensive cross-media campaign designed to promote the satellite broadcaster to the million of viewers who still do not subscribe to it (see Sky Targets Digital Refuseniks With Cross-Media Campaign).ITV was also seen in focus yesterday with shares rising… Continue reading Sharewatch: BSkyB Dips On News Of Advertising Push

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’.In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates continue… Continue reading UBC Claims Outlook Is Positive For This Year

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five