UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences.In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if they… Continue reading Ofcom Issues Guidelines On TV Licence Renewal
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Capital Radio has announced plans to unify the content of its two Choice radio stations in London to present advertisers with a stronger environment and a larger combined audience.The move, recently approved by media super-regulator Ofcom, will create a single programming schedule to be broadcast on both Choice FM’s North 107.1 and South 96.9 licences… Continue reading Capital Unifies Choice Frequencies For Combined Output
The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies.The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new technologies… Continue reading Digital Refuseniks Targeted By New Uptake Push
UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences. In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if… Continue reading Ofcom Issues Guidelines On TV Licence Renewal
Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie. Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of multi-channel television, personal video recorders and high-speed broadband would change the way advertisers do business. He said… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers
The board of ITV has today confirmed that it has completed the 25% acquisition of Scottish Media Group’s stake in breakfast television franchise, GMTV. Further to the earlier announcement on 10 May 2004, ITV has increased its stake in the highest rated UK breakfast time programme to 75%, with The Walt Disney Company owning the… Continue reading ITV Completes Acquisition Of GMTV
Global market research group, Aegis, has this morning announced the acquisition of a 51% stake in one of Korea’s largest digital marketing company, Agency W, from its chief executive and sole owner, John Lyul Baik. Agency W will become part of Isobar, the group’s recently launched digital network and becomes the third acquisition for Isobar… Continue reading Aegis Acquires Korean Digital Marketing Group
Independent News & Media, the parent group behind The Independent, is reported to have offered rivals the chance to buy a minority stake in the newspaper in a bid to raise capital for a major marketing push. According to this morning’s The Times, Sir Anthony O’Reilly, executive chairman of publishing group Independent News & Media… Continue reading The Independent Invites Rivals To Buy A 30% Stake
Independent News & Media saw its share price falter yesterday, losing 0.17% to close at 150p ahead of news that its is considering a 30% sell-off to raise funds for a major marketing push for the flagship broadsheet title, the Independent. The move is believed to be the brainchild of INM chief executive, Ivan Fallon,… Continue reading Sharewatch: Independent Down Ahead Of Marketing Plans
The National Magazine Company has today unveiled its latest foray into the women’s weekly celebrity market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is backed by a £16 million marketing spend and has been in development for under a year, is hailed by… Continue reading First Issue Review: Reveal
